The assessment requires you to examine an organisational case study. The chosen organisation is Australia Post. The case study is selected due to various changes and reforms implemented in the...

Running Head: INDIVIDUAL CASE STUDY REPORT    1
INDIVIDUAL CASE STUDY REPORT        3
INDIVIDUAL CASE STUDY REPORT: AUSTRALIA POST
Table of Contents
Introduction    3
Analysis of the Case Study of Australia Post    3
a) MajorReforms andChanges Implicated by Australia Post    3
b) Driving Factors bringing about the Reforms at Australia Post    5
c) People Development Strategies Applied by Australia Post for Overcoming Change Resistance    6
d) Alignment of Australia Post’s Future Strategies for Managing Innovation and Change to Lead in Global Business Environment    7
e) Lessons Learnt After Analysing the Case Study of Australia Post    8
Conclusion    9
References    11
Introduction
    Changes in the trends of the customers in the market cast huge impact on the organisational performance and often make the aspect of organisational changes essential. The changes in organisational framework, includes the change in the organisational structure, organisational strategy, change in the leadership style and also in the financial policies. Despite the positive objective of change in organisation, the taskforce eventually offer resistance to change, which makes the change implementation process a matter of strategic devolvement and careful analysis of the impact of change on workforce. In the current assignment change implementation and reforms in Australia Post, a government owned postal service enterprise has been discussed in details to generate a better assessment of the change implementation, its factors and impact on organisation’s future.
Analysis of the Case Study of Australia Post
a) Major Reforms and Changes Implicated by Australia Post
Australia Post in depended highly on the letter services it provided to its customers, earning majority of the profit from the section and offered a few additional services that included the e-commerce parcel delivery, speed post and business letter postal services. As stated by Fang, Wu and Tian (2018), people in the earlier decades used letter as their main form of distant communication. However, with the growth of Information Technology (IT) and the ability of fast internet message sending facilities, people reduced the use of postal services. Based on the same IT, e-commerce gradually improved, which made Australia Post change their focus from letter services to e-commerce parcel sending services.
In order to bring in the change in the services offered by Australia Post, it also collaborated and collaborated with business organisations in Australia such as Woolworths, which made the transferring of the parcels easy and effective. It is found that after 2009 the fall in the letter service usage became evident, forcing the government body to focus on e-commerce sector. Australia Post included digital trusted services, parcel lockers and invested in customer e-commerce service sector enhancements to bring in changes in the organisation. As mentioned by Heshmati, Verstichel, Esprit and Berghe (2018), investing in the e-commerce sector is profitable, the interest for e-commerce is growing consistently as more customer are getting attracted to the facilities it offers.
In the year 2017, the leadership of Australia Post changed and the focus shifted towards international e-commerce services and it benefits for the postal business growth. Under the leadership of Mr. Fahour, Australia Post mainly operated within Australia, however, recently, the company has potentially agreed to alliance Aramex for international postal service providing. As in earlier time, Australia Post was funded by the taxpayers’ money in Australia; however, it reduced the autonomous capacity of the government body. In recent times, the organisation has focused on earning more revenue and become self-funded, not needing the support of additional investment. As mentioned by Lyon and Al Faruq (2018), becoming financially self-reliance, gives organisational management the liberty to bring in changes effortlessly.
Australia Post also included two different type of letter delivery services, in the regular as well as cheaper service the letters would be sent slowly, having a flexible time schedule of 48 hours, while in case of the premium services, in which the customers need to pay more money, would be able to get the delivery within 24 hours, if the area of the delivery is included within the Express Post Network (Australian Postal Corporation, 2017).
b) Driving Factors bringing about the Reforms at Australia Post
    The changes and reforms implemented by Australia Post are not the outcome of arbitrary decision of the management, instead there are factors that that had led to the change and made it inevitable. As mentioned by de Reuver, Sorensen and Basole (2018), the rapid evolvement of digital media platforms, internet accessibility and popularity of virtual platforms has been a major factor that undermined the popularity of the traditional communication techniques, which involved high usage of letters, both personal and official. The increasing popularity of IT usage and digital messaging increased in the first half of the 2010s and in this same time period the traffic of letters send via postal service providers dropped at a similar pace (Australian Postal Corporation, 2017).
Figure 1: Cumulative volume loss in addressed letters (FY08 – FY17)
(Source: Australia Post Newsroom, 2017)
    Another major factor that...