The arrival of a new baby into a family is a life changing event, and just one of the many things a parent has to get used to is how much they will spend on the infant. In one year, a typical parent...

The arrival of a new baby into a family is a life changing event, and just one of the many things a parent has to get used to is how much they will spend on the infant. In one year, a typical parent will spend £1,500 on their precious new arrival. Clearly, then, this is an important and sizeable market, with around 770,000 babies born in the UK alone every year.