The argument has been made that counting DVR viewing isn't useful because people don't watch program advertisements when using a DVR and because advertisements simply don't have the same urgency as...

The argument has been made that counting DVR viewing isn't useful because people don't watch program advertisements when using a DVR and because advertisements simply don't have the same urgency as they do when the progam actually airs. Do you agree or disagree with this argument? Give reasons. Whatever your position, hCMI do you think uncertainty over issues like this influence the value of the data that are produced? What could be done to improve the data?