The answers doesn’t have to be long, one paragraph/few lines per answer
ASSIGNMENT 2.1
Read the Opening Case (UBER’S FOREIGN MARKET ENTRY STRATEGY) and answer shortly the following questions:
ASSIGNMENT 2.2
Watch the ‘Did You Know?’ video clip about born global firms (https://www.viddler.com/embed/974a65b2/?f=1&autoplay=0&player=full&disablebranding=0%22%20width=%22545%22%20height=%22451%22%20frameborder=%220%22%3e) and answer the following questions (optional: you can read alsohttps://techcrunch.com/2017/10/23/global-markets-can-be-a-key-to-startup-success; it can be found also – low quality – in BB/Course Content/ARTICLES/Chapter 2) for additional information:
ASSIGNMENT 2.3
In real life entry decisions are rarely easy! What if a country is economically speaking highly interesting but politically problematic? Watch this videohttps://edition.cnn.com/videos/business/2019/11/08/china-influence-on-american-companies-orig.cnn-business/video/playlists/business-china/and answer the following questions:
ASSIGNMENT 2.4
Visit the following website:https://www.entrepreneur.com/franchises/topglobal
ASSIGNMENT 2.5
Visit the following website of Country Commercial Guides:https://www.trade.gov/ccg-landing-page
Choose a country. On the left pane of the page, explore the ‘Doing Business in’ category and write a quick summary for each of the subcategories (Exporting to Market Overview, Market Challenges, Market Opportunities, Market Entry Strategy)
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