The advertising agency you work for has created an ad campaign for a new soft drink— “The best-tasting orange soda. Ever.” You know from the market research and from blind taste tests that the...

The advertising agency you work for has created an ad campaign for a new soft drink— “The best-tasting orange soda. Ever.” You know from the market research and from blind taste tests that the client’s soda consistently scored lower than competing brands. Is it ethical to use this phrase in the advertising campaigns?