Textbooks/Resources/Supplies Crafting & Executing Strategy Concepts and Cases 22 nd Edition McGraw-Hill Irwin By: Thompson, Peteraf, Gamble, and Strickland. ISBN-13: XXXXXXXXXX, ISBN-10: XXXXXXXXXX...

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1) Walmart’s original strategy has always been having a brand identity as a low cost discount retailer. Since initiation the company had kept the strategy of overall low cost strategy and offering products of superior value to the customers. The strategy of cost leadership worked well for Walmart and the same is even described by Porters model where he says that cost leadership as a competitive strategy of Walmart to attain low costs and hence the company could offer its products at a lower selling prices than its competitors. The company is able to compete based on low selling prices.
2) The changing environment and stiffer competition made Walmart to come out with an emergent strategy. This was due to reason of the unknown future of the store as compared to the initial days of business. They keep the prices of the products low and at times even lower than other stores to attract consumers. As per the five generic matrix Walmart changed its strategy to tackle competition as unforeseen circumstances can lead to a new strategy that diverges from a deliberate strategy. The emergent strategy was developed in a way which was not the desired course of action but done as a step to suit its business model accordingly for survival.
3) Walmart is the largest retail corporation of discount department and warehouse stores in the world....