Term project Adidas Marketing Plan





you have to make sure that you are developing a marketing opportunity for Adidas as the marketing plan should not be just a description of what the company is doing right now. If that were the case, you may proceed.y instead.

marketing plan considers a specific new something (product, service, store, distribution channel) that you think will increase the company's revenues if the company implements it. So, it's not just about describing what the company currently does. Additional comments follow:

(1) include a table of contents (at the beginning), and a list of references (at the end of the document) with all secondary sources used;

(2) use the titles and subtitles provided in the required structure to help the reading of the document and to give more organization to it;

(3) include as much as possible, tables and/or graphs with quantitative information to enhance the verbal descriptions;

(4) continue working to complete all remaining components.

Additional comments follow:

(1) include a table of contents (at the beginning), and a list of references (at the end of the document) with all secondary sources used;

(2) the content in page 14 needs to be embedded into the previous components or vice versa;

(3) use the titles and subtitles provided in the required structure to help the reading of the document and to give more organization to it;

(4) include as much as possible, tables and/or graphs with quantitative information to enhance the verbal descriptions;

(5) don't forget that you need to administer a real questionnaire to potential customers to test your proposal (10-12 questions and 10-12 interviewees will suffice);

(6) continue working to complete all remaining components.