Television, for example, does not tell us how to act but forms a resource for the construction of cultural identity just as audiences draw from their own sedimented cultural identities and cultural...

Television, for example, does not tell us how to act but forms a resource for the construction of cultural identity just as audiences draw from their own sedimented cultural identities and cultural competencies to decode programme s in their own specific ways. (Barker 1999: 112)