Task You are working in a Multinational company and the company seeking information to guide in decision making regarding the plan to expand the businesses overseas.Choose one multinational company on...

Running Head: STRATEGIC MANAGEMENT                        1
STRATEGIC MANAGEMENT                                3
STRATEGIC MANAGEMENT
Table of Contents
Background of the Company    3
Mission:    3
Vision:    3
Strategy:    3
Business Environment Analysis    3
PESTEL Analysis    3
VRIO Analysis    5
International Strategy Option and Entry Mode    6
Joint Venture:    6
Owning spare parts plant:    7
Acquiring existing brand in the host country:    7
Conclusion    7
Recommendations    8
References    9
Background of the Company
Volkswagen Group is a German Automobile manufacturer who is known for making people’s car. It was founded in 1937 by German government at the request of Adolf Hitler to produce low price cars. It has around 118 production plants all over the world with 12 brands namely Volkswagen, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN (Volkswagen, 2021).
Currently, Herbert Diess is the CEO of the company. He initiated NEW AUTO: Mobility for Generations to Come” Group strategy and future program, which will focus on producing electric cars by 2025. It will be one of the biggest shift in the history of the company.
Mission:
Volkswagen does not hold official mission statement but they are determined to manufacture vehicles, which are affordable, ecofriendly and meet the standards of the tough market.
Vision:
They want to create sustainable mobility, which can be accessed by all the citizens.
Strategy:
As a leading manufacturer, it is realigning its core business processes to influence sustainable mobility (Volkswagen, 2021).
Business Environment Analysis
PESTEL Analysis
    Factors
    Impacts
    Political
    · There are speculations about Trade Tariffs being imposed as UK and US are considered as one of the biggest markets for Volkswagen.
· Automobile industry is not subject to these tariffs but still risk is involved in it.
· UK after existing European Union may affect the business of the group.
· Imports can be expensive for Volkswagen in these countries.
    Economic
    · As the disposal income is increasing customer, spending is growing.
· Post pandemic the economies are getting back on track and this will create new opportunities for Volkswagen (Sergio & Rylova, 2018).
· These are signs that customers are willing to spend on automobile, luxury and electronics once again.
    Social
    · Volkswagen is taken well in the market. People perceive its quality on good note. Out of twelve brands it holds, they have mix supporters worldwide (Whittall, Lucio, Mustchin, Telljohann & Sanchez, 2017).
· Lamborghini, Audi, Porsche, Bugatti comes under most preferred or dream brands but Seat or Skoda is not much appreciated.
· It is also being observed that people are giving up driving gradually, which is a rising concern for the industry in the near future (Kreutzer, 2019).
    Technological
    · Self-driving cars are going to be new additions in the competition. Tesla is leading with the concept.
· Research engineering is being done on sensors, high-end cameras, hardware and software of the systems.
· Volkswagen is investing...