Task Requirements
Each student will nominate a UNESCO cultural world heritage site (outside of Australia) - which serves as a tourist destination. The nominated UNESCO cultural heritage is
Borobudur Temple in Indonesia.
Students will conduct their own research and present, in a scholarly manner, their findings in a video presentation.
The presentation is expected to include:
· A scholarly analysis of ownership, management structure, stakeholders and marketing strategy
· A profile of the site’s significance; cultural heritage management approach and applied conservation and sustainability principles
· The current stage of relationship between heritage and tourism management at the chosen site
· An analysis of visitation numbers and types of cultural tourists attracted to the site
· A discussion on the tangible and/or intangible cultural heritage values of the site
· A complete heritage asset audit of their chosen site and an interpretation of the outcome
· A proposed set of recommendations in response to any shortcomings and/or identification of management opportunities identified in their research
· References: a minimum of four (4) academic references and three (3) additional resources
Assessment Criteria
1. Analyse in depth management of cultural heritage sites and its tourism development.
2. Investigate the problems occurring at a specific cultural-heritage location and recommend logical and rational solutions to obtain sustainable results
3. Critically analyse tourism visitation of a cultural heritage site
4. Analyse the cultural visitor profiles and the marketing activities used to attracting this type of tourist
5. Generate recommendations regarding sustainable development of tourism at a heritage site
6. Propose a set of recommendations in response to any shortcomings and/or management opportunities identified in research
7. Analyse the current conservation and sustainability concepts and strategies
8. Present ideas in oral and written format to diverse audiences