Task Description
Individual Written Task - 3
This individual written task 3 is directly related to your mid-term assessment (i.e., individual written task 2).
This final task is a summative assessment
and a portfolio that builds upon the assessment task 2. Therefore, this final task requires your knowledge, skills,
experience, and feedback that you learned from the assessment task 2. In fact, about 50% discussion of your
written task 3 will be generated from the assessment task 2.
However, please make sure that the "turnitin" matching rate is still less than 30%.
While the assessment task 2 asked you to analyze and prepare a report on 'marketing and competitive
environment of a University Brand', the assessment task 3 requires you to prepare a marketing plan for 2018 for
the same University Brand based on your analysis of 'marketing and competitive environment of a University
Brand'. The marketing plan should include (but is not limited to): executive summary, background, market summary
and demand analysis, demography including segmentation & target market analysis, PEST analysis, competitor
analysis including their aim, objective and marketing promotion analysis (write about a close competing brand),
SWOT analysis, value & brand positioning analyses, proposed marketing aim and promotional objectives for 2018
with justification, marketing mix strategies, competitive strategies, media and budget allocation for 2018 with
justification, expected outcomes and conclusion, and finally, references.