Task: Create a marketing plan by applying the theories in line with the overarching framework that you learn in MMK101 to allow Shebah to expand and service the Melbourne Metropolitan market. This...

Task: Create a marketing plan by applying the theories in line with the overarching framework that you learn in MMK101 to allow Shebah to expand and service the Melbourne Metropolitan market.
This assessment is designed to allow students to analyse real-world problems facing Shebah and propose solutions to fulfill the given objectives. This is consistent with the Unit Learning Outcomes (ULOs) and Graduate Learning Outcomes (GLOs) as follow