Task 4 – Interest Group Teams: The Campaign Plan Task 5: Interest GroupsELECTION 2020 Part I: The Campaign Plan What’s in it? Based on voting trends, there are six states (Florida, Michigan,...

My interest group is AARP.



Task 4 – Interest Group Teams: The Campaign Plan Task 5: Interest GroupsELECTION 2020 Part I: The Campaign Plan What’s in it? Based on voting trends, there are six states (Florida, Michigan, Minnesota, New Hampshire, Pennsylvania, and Wisconsin) truly in play during this election that could go either way. Your task is to identify why these states could flip to your candidate’s side with your help and how you’ll help get them to flip. Take the research from the categories below and turn it into a Campaign Plan. The structure of your plan should be as follows: I. One paragraph summary of what your group uniquely brings to the table that is most important and urgently needed in the campaign. This is a rationale for why candidates should want to work with you. II. The Voters: This is the central part of your paper. This must include detailed specifics and cite your sources. III. The Media: details follow IV. The Conclusion: If your candidate is successful, what do you expect them to do for you and your members once they reach the White House? How will you continue to advocate for the things that are most important? Be specific! The Voters: 1. What kind of people support your interest group? (think demographics – and then think, what is the likelihood that those people will vote on election day?) Where (geographically) does your support come from? 2. What are the key voting demographics that are likely to support your candidate? 3. For each targeted state, you should analyze WHO votes and HOW they vote based off of exit polls from 2016. a. https://www.washingtonpost.com/2016-election-results/us-presidential-race/?utm_term=.30a38dde455a b. http://abcnews.go.com/Politics/election-2016-battleground-state-exit-poll-results-analysis/story?id=43368489 c. Click on the targeted states to see the Overview. Then click “exit polls.” Who’s voting (see percent on side)? 4. NOW, based on the above: Where can you be most helpful? Which voters are you going to be most effective at turning out to the polls? How will you, the Interest Group, get your voters excited enough to come out and vote? a. To answer those questions you must be able to either point to a legitimate voting trend over time or a specific policy that you think will get voters fired up to come to your side. You should use Chapter 10, pages 309-316, to help you articulate these trends. The Media: You’ve already created a media strategy for the primary, now you need to revisit that and adjust your messaging to fit into the general election. You don’t have to hold back in the general, but remember that voters are both turned off and motivated by negative campaigning. Ads represent one form of media, the kind you have control over. But, what about the media you don’t have control over? How do you keep “winning” the news cycle? What kind of news can you make that will attract media outlets to cover you? You can’t afford for voters to become insulated from the campaign, you need them to be constantly confronted with it. Use pages 212-222 to discuss specific outlets and pages 222-234 to consider how you’ll “make” news to keep your issues relevant and your candidate on top.