Task 2 – International Market Profile Instructions to Learners: • This summative assessment can be completed in class or at any other convenient location. • Students are required to complete this task...

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Task 2 – International Market Profile Instructions to Learners: • This summative assessment can be completed in class or at any other convenient location. • Students are required to complete this task using digital tools and ensure to submit in an acceptable format, e.g. .docx, .pdf, .pptx, or as advised by your assessor. • Please use the following formatting guidelines to complete this assessment task: ▪ Font Size: 12; Line Spacing: Double; Font Style: Times New Roman • Assessment activities can be completed either in real workplace environment or in a simulated environment such as your classroom. In both cases, appropriate evidence of the assessment activities must be provided. Instruction to Assessors: • You must assess student’s assessment according to the provided Marking Criteria. • You must complete and record any evidence related to assessment activities including role-plays and presentations using appropriate forms which must be attached with student assessment submission. • You must provide students with detailed feedback within 10 working days from submission. Part A You work for a large car manufacturing company in China have been asked by management to prepare a market profile for this new car to be exported and marketed overseas. Prepare a market profile for entering the international market. Your market profile should include the following: 1. Why you have made the decision to export to an international destination? List the benefits of exporting to international markets? 2. Choose at least three (3) potential international markets, briefly explaining why each of the markets is considered a suitable future market. 3. For one of these identified potential markets, identify its attractiveness as the new international market. 4. Profile any cultural factors that will impact on the firm’s marketing plans. 5. Create a positioning strategy for the business in the proposed international market. Assessment Format Your market profile should include a title page and an automated table of contents aligned with your headings. The header and footer should include your name, date and page number, subject and market profile number. Do not exceed 1500 words for the entire assessment. Include a reference list. Use footnoting, APA or the author date system (Harvard Method) referencing for in-text referencing. Part B Prepare PowerPoint presentation from your international market profile. Audio visual equipment can be used for the presentation. Presentations must not exceed 15 minutes. As a minimum for this assessment task: • provide an acceptable background explanation to the business’s move to international marketing • identify 3 potential markets with an acceptable level of justification • prepare a situation analysis with an acceptable level of detail, using an acceptable number of cited information sources • provide a logical targeting strategy given the business’s resources and the target market • provide a target market description which identifies the main relevant characteristics and includes relevant culturally influenced factors • create an acceptable positioning strategy for the business in the international market. • prepare a profile briefing report and present it to his/her peers. T A S K 2 - MA RKING C R ITERIA BSBMKG516 - Profile International Markets S NYS Learner’s name: Assessor’s name: Observation Criteria S NS Determined readiness to market products or services internationally Listed potential international markets for further investigation Identified information sources to inform process for selection of international markets Determined and documented criteria to determine suitability of international markets for product or service Accessed and used information sources to determine suitability of international markets for product or service to be marketed Selected international markets for profiling Evaluated and chose approaches for determining and describing total market within selected countries, for a product or service Defined target market for a product or service in terms of prospective users/consumers, selected market segment/s, and cultural appropriateness of product or service Used segment descriptors to describe target market Identified available marketing strategic options and select targeting strategy that best meets requirements of the marketing plan Checked cultural appropriateness of chosen targeting strategy using available information sources Described total and selected market and selected market segment/s as a consumer profile Ensured consumer profile identifies consumer characteristics in standard statistical terms and/or descriptive terms used in media selection Explained market profiling techniques and related software programs Used demographic data and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan Ensured profile meets organisational requirements for language, format, content and level of detail Identified available positioning strategies and chose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups Checked cultural appropriateness of chosen positioning strategies using available information sources Summarised cultural aspects relevant to international markets profiled Summarised relevant legislation, codes of practice and national standards affecting marketing operations Wrote a positioning implementation plan in accordance with organisational requirements Outlined organisational requirements for presentation of completed profile Feedback to Learner: Assessor’s Signature: Date: Instructions to Learners:  This summative assessment can be completed in class or at any other convenient location.  Students are required to complete this task using digital tools and ensure to submit in an acceptable format, e.g. .docx, .pdf, .pptx, or as advised by your assessor.  Please use the following formatting guidelines to complete this assessment task:  Font Size: 12; Line Spacing: Double; Font Style: Times New Roman  Assessment activities can be completed either in real workplace environment or in a simulated environment such as your classroom. In both cases, appropriate evidence of the assessment activities must be provided. Instruction to Assessors:  You must assess student’s assessment according to the provided Marking Criteria.  You must complete and record any evidence related to assessment activities including role-plays and presentations using appropriate forms which must be attached with student assessment submission.  You must provide students with detailed feedback within 10 working days from submission. Task 2 - Marking CRiteria