SWOT ( half a page ) instead of Strengths, Weaknesses, Threats and Opportunities please indicate the Exploit ( 3 bullets) Confrontation ( 3 bullets ) Avoid ( 2 bullets) Undecided ; parts …. ( 2...

SWOT
Exploit
 The company is still in profits. It had recorded profits for the first quarter and also the
results exceeded market analysts’ expectations.
 Focusing more on GE Capital finance arm which has continuously improved its
performance as a result of strategic restructuring of the company and cost cutting
measures.
 Focus on power and water unit of GE and work towards improving the results as the
company expects this business to grow in the second half of the year with the gas turbine
orders that the company has from Middle East.
Confrontation
 The European economy is ailing, thus affecting the scope of growth of industrial
businesses in the region.
 The power and water unit has its inherent weaknesses which the company has to work on
to improve them.
 The needs to arrest the expenses and lower its business targets and meet the financial
targets.
Avoid
 The company presently needs to avoid the segments of the market that are not really
conducive to its...