Sustainable Development & the Greening of BusinessYou will critically analyze the sustainability report of a company. The first step is to find a company publishing a sustainability report; it is...

Sustainable

Development & the Greening of BusinessYou

will critically analyze the sustainability report of a company.

The

first step is to find a company publishing a sustainability report; it is easier

if you choose a big company (Coca Cola, Wal-Mart, Shell, McDonalds…)

Use

the following questions as a guideline:

ü

How is sustainability defined in this report?

How is it different from CSR?

ü

Is there a specific sustainable strategy?

Policy?

ü

When, how and why was it developed?

ü

In which specific fields? Energy?

Transportation? Reduction of waste?

ü

Does it concern the entire company or some

specific factories/countries?

ü

What are the results? How are they measured?

ü

Are there differences from one year to another?

Compare 2 reports from the same company.

Try

to find other external sources giving information about the company

(Newspapers, NGO reports…)

Use

the information and your own assessment to draw conclusion about the level of

sustainability of the company.