Sustainability report - Issue chosen Climate Change / Country ChinaAs a consultant, write a recommendation on how a fictitious Australian company can expand into and manage its presence in this...

Sustainability Report
Table of Contents
Introduction    3
Main Body    3
Conclusion    9
References    10
Introduction
Business sustainability is considered as most essential factor for every business. It allows business to attain better opportunities and lead business firm to impressive level of success. In order to have effective sustainability, the businesses need to focus on diverse factors such as climate change, environment regarding laws, etc (Neubauer and Lank, 2016). For better understanding about the subject, consideration of fictitious company named Gatsby Drinks has been taken into account. The business firm is currently having operations in Australia and offering wide range of alcoholic and non-alcoholic drinks. However, company is looking forward to having business expansion in China so the present report will cover diverse values that can assist business to have sustainable development.
Main Body
Business expansion needs effective planning and application according to several standards so that objectives can be accomplished. It means the management of Gatsby Drinks needs to focus on various aspects that can assist in expansion. It is necessary for the business entity to have expansion in a sustainable manner so management must consider strategies that have the minimum negative impact on the global environment and climate change issue can be managed. Also, proper understanding about factors like community, social and economic conditions are significant because it plays critical role in the decision-making process (Doppelt, 2017). It is essential because every factor has its own consistency regarding climate and environment pollution.
There are few fundamentals of sustainable business that management of Gatsby Drinks needs to promote for effective expansion in China. Principles of climate sustainability must be incorporated with the each and every decision of the company. Product development and selection of pricing must be according to customer belief towards climate condition (Hot and Cold). It is a principle that can allow having climatic development and leading business firm to impressive level of success (Whitehead, 2017). It is also necessary for Gatsby Drinks to ensure that they are offering products and services that meet the demand of market and ensure that environmental standards and pollution values are well maintained. Another principle of sustainable business is that product and services must be designed or offered in a manner that is not previously presented by any of competitor in the market. It means the production division of company must cover technology and operations that provide protection to climate, but previously not considered by any competitor (Tukker and Tischner, 2017).
In addition to this, it can be said that the management of Gatsby Drinks also need to make sure that they are showing their commitment adequately in order to boost the reliability of business operations and maintain the climate standards. It will enhance the work validity and ensure that the company boosts quality work management in a significant manner. Sustainable growth is among the biggest challenges any business leader faces, so it is substantial for Gatsby Drinks to make sure that fundamentals are being appropriately followed for expansion in China. In order to have better expansion in the Chinese market the management can have partnership or collaboration with environmental protection association in China (Golicic et al. 2017). It is necessary for company to have collaboration with the NGO that is already operating in Chinese market for better climate protection. Sustainable partnership with firm that focuses on environmental standards will allow Gatsby Drinks to gain better brand image. It will also provide assistance in operational values so that sustainable development of business can be promoted. It will also allow management of Gatsby Drinks to share the business risk in terms of climate change and environmental aspects (Svensson et al. 2016).
Along with this, collaboration with online retail stores can also benefit the Gatsby Drinks to have better expansion in Chinese market. In the current era the use of internet has been advanced that will assist business to sell its drinks through the online platform. It will strengthen the sustainable development of business and leads to better success. By having an adequate consideration of partnership and collaboration, the climate sustainability can be promoted. Another key challenge in sustainable business development is regarding retention of customers (Panwar et al. 2015). During cold weather the sale of drinks might get affected so discounts must be offered to customers on online platforms. It will assist in balance the sales even in climate change situation.
It means the management of Gatsby Drinks needs to focus on diverse strategies that can retain customers and provide long term opportunities. Also, the rum and other alcoholic drinks can be promoted adequately in cold weather to promote sales and retain customers. As same in hot weather the business firm can provide bulk offers on drinks. For example, a combo of four beers can be introduced in market because during hot weather the beers are more in demand.
In order to have effective promotion of the sustainability business entity also need to refer economic community. It allows having better development of strategies so that adequate advantage can be taken into competitive sector. Ecosystems are crucial to sustainable growth because they provide the structure that surrounds and supports the businesses within them. The company also needs to maintain the repeatable sales ratio so that sustainability can be enhanced (Khanyile and Green, 2016). As per economic reports the sales of drinks get affected as per change in climate conditions. It means management of Gatsby Drinks must ensure that regular base offers are being provided to customers. It will influence customer perception in a positive manner so that repeatable sales can be boosted.
China is referred to one of the most attractive destinations in the world and...