Suppose that you were asked by your state office of elections to assist in resolving an election dispute between two candidates, or perhaps you were asked to be a statistical expert in a lawsuit...

Suppose that you were asked by your state office of elections to assist in resolving an election dispute between two candidates, or perhaps you were asked to be a statistical expert in a lawsuit concerning the outcome of a close election (such as the 2000 U.S. presidential election). Many questions arise. Should all ballots in the state be recounted? Should only ballots in certain counties be recounted? If only certain ballots are recounted, which ballots? These and other similar questions were asked during the 2000 U.S. presidential election. Discuss the advantages and disadvantages of various sampling designs that might be used to select ballots to be recounted.

Strategic Brand Management Building, Measuring, and Managing Brand Equity by Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob (z-lib.org)