Suppose, as a matter of corporate policy, that General Flakes decides not to advertise on the Lifetime channel. Modify the original advertising model appropriately and find the new optimal solution....


Suppose, as a matter of corporate policy, that General Flakes decides not to advertise on the Lifetime channel. Modify the original advertising model appropriately and find the new optimal solution. How much has it cost the company to make this policy decision?


Suppose, in addition to the shows already listed, General Flakes wants to open the possibility of purchasing ads on the “Good Morning America” show on ABC. Make up any reasonable input data you need to include this possibility in the (original) model, and find the optimal solution.



May 22, 2022
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