Subject: Quantitative Research Method Q1): The study used an online structured questionnaire to collect data from Pakistani tourists. This study aimed to examine the variables that influence the consumer buying behavior of hospitality services. The output of the regression analysis is presented below. (250 words)Table: Coefficients Model Unstandardized coefficient (B) Sig. Constant 0.637 0.154 Social network sites use 0.251 0.032 Social identity -0.008 0.918 Word-of-mouth 0.371 0.014 Dependent Variable: Consumer buying behavior a) You are required to write the multiple regression equation. b) How would you interpret the above ‘Output’ of a regression analysis performed in SPSS?

Subject: Quantitative Research Method Q1): The study used an online structured questionnaire to collect data from Pakistani tourists. This study aimed to examine the variables that influence the...

Subject: Quantitative Research Method

Q1):
The study used an online structured questionnaire to collect data from Pakistani tourists. This study aimed to examine the variables that influence the consumer buying behavior of hospitality services. The output of the regression analysis is presented below. (250 words)

Table: Coefficients

Model	Unstandardized coefficient (B)	Sig.
Constant	0.637	0.154
Social network sites use	0.251	0.032
Social identity	-0.008	0.918
Word-of-mouth	0.371	0.014

Dependent Variable: Consumer buying behavior

a) You are required to write the multiple regression equation.

b) How would you interpret the above ‘Output’ of a regression analysis performed in SPSS?

Jun 02, 2022

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Subject: Quantitative Research Method Q1): The study used an online structured questionnaire to collect data from Pakistani tourists. This study aimed to examine the variables that influence the...

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