Clients and Markets: Group Assignment For this assessment task, students are to work as a group (3-4 members). The project is about proposing a new marketing idea or revised marketing offering for a...

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Subject Name: Clients and Markets
i have to do question 4, Revised marketing offering (4ps or 7ps) – Discuss the new market offering - details of the proposed changes.using 4psand the company that was chosen was vegemite



Clients and Markets: Group Assignment For this assessment task, students are to work as a group (3-4 members). The project is about proposing a new marketing idea or revised marketing offering for a chosen company. Students can choose any company (international or local). Students are to follow the structure below: 1. Table of Contents 2. Introduction. 3. Project Context: • An overview of the Company and selected Product/Service • A Marketing Environmental Analysis – identify and discuss 3-4 Marketing Environmental factors that has impacted the company’s performance 4. Revised marketing offering (4ps or 7ps) – Discuss the new market offering - details of the proposed changes 5. Conclusion 6. Reference List Weighting: 25% Word count: Max. 900 words (excluding cover page, references, and appendices) Submission date: 3rd of November 2020, 23:59 o’clock Submission type: Turnitin ❖ Students should follow the APA referencing style to construct the Reference List and in-report citations.
Answered Same DayOct 26, 2021

Answer To: Clients and Markets: Group Assignment For this assessment task, students are to work as a group (3-4...

Angel K answered on Oct 30 2021
162 Votes
REVISED MARKETING OFFERING
In this modern era of globalization and the world becoming a single mark
et companies could sustain in the highly competitive market only if they are able to make their product or service at the right time, right place and at the right price. Marketing is considered as the blood of the modern business. The 4p’s of marketing is considered as the basic pillars that summarizes the concept of marketing.
One of the highly successful marketing campaign of vegemite was How do you love your vegemite (HDYLYV). Through this campaign the company was able to make its product more intensive in the market and in the mind of its potential customers. On an analysis of the market and its potential customers it was identified that a significant change in its marketing strategy is required for the product to regain its competitive...
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