subject-Leadership in project management
Guide to Project for Supervisors ITECH 7401 LEADERSHIP IN IT PROJECT MANAGEMENT CRICOS Provider No. 00103D ass 1 itech 7401 presentation 2018-20.docx Page 1 of 2 Assignment 1: Presentation Overview The purpose of the oral presentation is to provide an opportunity for students to explore the contributions to society and/or business of a successful leader and share this knowledge while practicing their verbal communication skills. Timelines and Expectations Percentage Value of Task: 10% (15 marks) Due: Presentation and Slides – in Week 4 timetabled seminar/tutorial Minimum time expectation: Preparation for this task will take approximately 10 hours Learning Outcomes Assessed The following course learning outcomes are assessed by completing this assessment: K5. Research and critique current and future issues in IT project management in a global context. S2. Demonstrate theoretical and practical implementation of leadership, team building, and performance management approaches for IT projects. A1. Construct written and verbal approaches to developing and presenting IT project documentation. Assessment Details Background Being able to present to an audience is an essential skill for project manager to develop. There are a variety of different settings where project managers may be required to present, from a small team meeting, to a large corporate board and shareholder meeting. It is important that every presentation take account of whom the audience is. A presentation delivered to an interdisciplinary audience who may have no specialist knowledge of your field will be very different to a presentation in front of learned specialists – even if you are presenting essentially the same project at both venues. For assistance in giving oral presentations, see: http://federation.edu.au/future-students/study-at- feduni/student-support/student-futures-program/study-skills/oral-presentations Requirements You are required to give an oral presentation, with an accompanying software presentation, on a person you consider to be a successful leader (e.g. JFK, a friend etc). The presentation is expected to take approximately 10 minutes, with an additional 5 minutes for questions and comments from the audience. This assessment will give you an opportunity to research a leader that you admire. As a minimum your presentation should provide details of your chosen persons’: a). leadership style and characteristics, b). stories of their successes, c). why they appeal to you, and d). lessons for project managers. There should be evidence of research you have undertaken through links to theoretical literature, and appropriate referencing. You should be prepared to answer questions about any aspect of your leader. http://federation.edu.au/future-students/study-at-feduni/student-support/student-futures-program/study-skills/oral-presentations http://federation.edu.au/future-students/study-at-feduni/student-support/student-futures-program/study-skills/oral-presentations ITECH 7401 LEADERSHIP IN IT PROJECT MANAGEMENT CRICOS Provider No. 00103D ass 1 itech 7401 presentation 2018-20.docx Page 2 of 2 Submission Please submit an electronic copy of your presentation slides via Moodle. Marking Criteria/Rubric Criteria Marking Scale Poor Excellent 1 .......................... 5 Content – analysis of leadership style and characteristics, success as a leader, personal appeal, lessons learned, evidence of research 0 Communication – language, length of presentation, eye contact, voice volume, pitch and variety 0 Presentation – personal presentation, type number quality of slides and innovation 0 Total [15 marks] 0 Total Worth [10%] 0% Feedback This task will be marked by the course lecturer and/or tutors. Feedback and marks will be provided in Moodle. Marks will also be available in FDL Marks. Plagiarism: Plagiarism is the presentation of the expressed thought or work of another person as though it is one's own without properly acknowledging that person. You must not allow other students to copy your work and must take care to safeguard against this happening. More information about the plagiarism policy and procedure for the university can be found at http://federation.edu.au/students/learning-and-study/online-help-with/plagiarism Please refer to the Course Description for information regarding late assignments, extensions, and special consideration. A reminder all academic regulations can be accessed via the university’s website, see: http://federation.edu.au/staff/governance/legal/feduni-legislation http://federation.edu.au/students/learning-and-study/online-help-with/plagiarism http://federation.edu.au/staff/governance/legal/feduni-legislation CASE STUDY Port Fairy Caravan and Camping Park The Port Fairy Caravan and Camping Park is located in the coastal hamlet of Port Fairy, increasingly known as the jewel in the crown of the South West. Port Fairy boasts a love of festivals such as the winter weekend events. The Port Fairy Caravan and Camping Park offers vacationers a range of accommodation options. Powered and non-powered sites are available for campers, and newly renovated holiday cabins for those wanting some luxury. The cabins are self-contained with each accommodating up to 6 people and including a kitchenette, lounge, toilet and shower room. New and returning vacationers travel from all around and outlying areas to stay at the park and rave about the facilities and activities available. Port Fairy Caravan and Camping Park Pty Ltd is managed by director Jerry Maguire. Currently Maguire’s e-promotion for the Port Fairy Caravan and Camping Park include posts on a community website, community noticeboards, online newsletters, a mobile app (available $5 from Apple App store), as well as advertising on popular social media sites and google with the hope of promoting and growing the park patrons. The cost of the various online advertising streams is enormous, Maguire wants to commission a review of the park’s e-marketing, in order to determine the most economical and impactful approach. You have been working for South West Advertising Inc. casually for the last three months in their e- marketing department. South West Advertising has applied for a tender to undertake the review of Port Fairy Caravan and Camping Park Pty Ltd’s e-marketing strategy. Due to the importance of this project the CEO of South West Advertising Inc, Bob Sugar and the firm’s Director e-advertising Rod Tidwell have both made this project a priority. The initial investment in the project is estimated to be $90,000 in year 0 of the project, $20,000 in year 1, $20,000 in year 2, and $15,000 in year 3 a total of $145,000. South West Advertising Inc. requires a discount rate of 9%. It is anticipated project future cash inflow as follows (Years 0 to 3): $0, $90,000, $130,000, and $150,000, a total of $370,000. The project will be expected to make at least a 25% ROI, to conform to the South West Advertising Inc, business model. The goal of the project is to analyse and evaluate the Port Fairy Caravan and Camping Park Pty Ltd e- marketing strategy. The evaluation should provide an investigation and review of all current e- marketing channels including community website posts, community noticeboards, online newsletters, a mobile app, advertising on social media sites and google. For each e-marketing channel the evaluation should include a report detailing changes in bookings, comparison with competitors, ROI, and a set of recommendations. The evaluation will need data to support discussion and findings, this will be achieved through surveys of vacationers, review and evaluation of bookings and financial records. Management believes it will take about three months (12 weeks) with a budget of $145,000 for this important project. Sugar aims for a budget contingency reserve of approximately 10%. Bob Sugar and Rod Tidwell have formed a search committee to find the best candidate for managing the Port Fairy Caravan and Camping Park e-Marketing Evaluation Project. After reviewing many strong candidates, they decided to appoint you, to put together the business case for this critical project. Your previous job was with a consultancy firm where you successfully handled a number of e-marketing and development projects for medium sized enterprises, using virtual teams. Since this is a high priority project that should be completed in three months, they felt it was appropriate to get the best candidate to put together a quality business case and project management plan. They are offering a base rate for your contract at $105 p/hr for 1 d/wk, but a lot is at stake, the Port Fairy Caravan and Camping Park and similar businesses are likely to request further marketing and service evaluation projects. Sugar and Tidwell propose to be joint project sponsors, and have handpicked Dorothy Boyd, to be the main internal IT liaison and Avery Bishop to be the Port Fairy Caravan and Camping Park liaison. They will let you as the new project manager form the rest of the project team if the tender bid is successful. In order to get the e-Marketing strategy evaluated in the time frame you propose to use a five-stage approach developed by Forbes (2012), this includes a). evaluate digital marketing, b). examine customer profiles, c). review digital presence, d). evaluate messaging strategies, and e). review marketing ROIs. It is anticipated the evaluation of digital marketing phase will take four weeks, while the examine customer profiles, review of digital presence, evaluation of messaging strategies and review marking ROI phases will take 2 weeks each. Your team consists of two e-marketing/social media specialists and a customer survey specialist. The three team members will spend the equivalent of half a day a week on project management related activities (e.g. completing status reports and attending meetings etc.) and the remaining 4.5 days on evaluation tasks. They will be paid at a rate of $80 p/hr. You will also need to access to a caravan and camping specialist consultant (Frank Crush). The consultant pay rates are negotiable (minimum rate $82 p/hr) and will only be required for a maximum of one-week. You anticipate several challenges if this tender bid is successful. South West Advertising Inc originally focused on development and evaluation of e-marketing strategies for sporting organisations, but the CEO, Bob Sugar, has emphasised the need to increase profits by tapping into other markets. The type of people who work on sporting projects are often different from people working on the new camping and caravanning marketing projects. They often have different educational backgrounds, skill sets, and ideals. Most of the people hired in the past year have been hired to support these new markets. Even though you and the Port Fairy Caravan and Camping Park project team tried to do a good job managing key stakeholders, there are some difficulties with several employees who disagree with the company’s new strategies. The plan is to roll out review existing information, conduct research and gather new material