subject is innovation and EntrepreneurshipTopic is smart-motorcycles or motor-scooters in India. it...

Question

subject is innovation and Entrepreneurship

Topic is smart-motorcycles or motor-scooters in India. it should be a new small-company of 2-wheeler motor-cycle or motor-scooters which will be having smart technology like

•Embedded GPStracking system

•Bio-metrics:- INTELLIGENCESEATS

-FINGER-PRINT lock

•Heads-up display:-for navigation system

- SYNC mobile and tablets

•Wearables accessories

•Mobile phone holder with charging DOCK

•Inbuilt SOS system

Entreprenuer.com defines a business plan as: A written document describing the nature of the business, the sales and marketing strategy, and the financial background, and containing a projected profit and loss statement. Well, it’s a bit more than that in practice; basically everything you know about how to set up and run a business will be demonstrated here. We’ll allow you no more than 20 pages, not including a one-page executive summary and appendices.

Guide to Writing a Business Plan Small Business Victoria Business Plan Template http://www.business.vic.gov.au/BUSVIC/STANDARD/PC_62526.html Guide to Writing a Business Plan Your business plan is a working document. It is not meant to be written and then forgotten. You should review it regularly and if necessary change it to ensure your plan (and your business) stays focused on the objectives. Use this template to write your own short business plan. If you’re looking for a business plan template to assist in getting a bank loan visit http://plansandchecklists.business.vic.gov.au The text in RED is instructional. You should delete it before printing or sending your plan. Any text in blue indicates a link to a webpage or document. Press control and click anywhere in the link to launch the page. You should delete these links before printing or sending your plan. Keep your sentences short and concise. Use bulleted lists to highlight key points. Break up your paragraphs with extra headings, as shown with the example business text. This template works best when used in Microsoft Word ’97-2007 To get information about how to write your business plan, visit the Business Victoria website Business Plan Prepared By: Table of Contents 31. Business Overview 42. Products/Services 63. Business Structure and Management 74. Market Analysis 95. Competition 116. Marketing Strategy 137. Finances 158. Action Plan 16Appendix I: Competitor Analysis 17Appendix II: Strategic SWOT Analysis 1. Business Overview Include in your overview: · what your business does, your products or services · how long you have been operating · the industry you’re in · point of difference over your competitors—such as different location, cheaper price or better service—and key benefits to your consumers · where the business will be in two-to-five years and how this will be achieved, e.g. your position financially and in the market place (you may need to complete this after you’ve worked through the other sections) Tip This section is a summary of your plan so complete it last Outline of services Example Business is a complementary medicine business based in Melbourne. The primary service is Kinesiology which promotes physical, emotional, mental, energetic and spiritual health. History Example Business has been in operation since February 2009 and sits within the Health Services and Complementary Medicine / Alternative Health Therapies industry. Example Business has one owner/manager and no staff are employed at this stage. Point of difference The business stands out from other complementary medicine businesses by: · being a holistic therapy which treats the whole person (physical, emotional, mental, energetic and spiritual) · adopting a modality with a process that is natural, gentle, safe, non-invasive and for people of any age and gender (including pets) · encompassing an education program that teaches clients to self heal (clients are often looking for more than just an hour treatment) · focussing on a strong online marketing presence · maintaining affordable services such as concessional rates and first session specials Service benefits From my personalised Kinesiology process, clients will be treated as a ‘whole person’ with a better understanding of the inner workings of their lives. Clients will be empowered with the knowledge and tools to heal and be healthy. The business will be accessible to a wider range of clients through: affordability, Kinesiology requires an average of only a few sessions per issue, and close proximity to local transport. Five year plan In five years, Example Business will have a network of clients in the Melbourne region and a national and international following in the online environment. The business will be sustainable with the ability to support the owner/manager on a full time basis. 2. Products/Services Describe what you are going to offer your customers, including: · exactly what you are going to sell or provide and how it will be produced · branding and packaging (where applicable) · ongoing product or service development · your product/service’s features and how they compare to major competitors · the price and how you have determined it (by considering production costs, labour and other overheads) · any dealings with supplier/s Tip Get information about defining your product Service: now and ongoing Kinesiology is the primary service. The training for this has been completed as at December 2009. The supporting equipment and stock have been purchased within the start-up budget allocated. Ongoing training and industry networking activities will be sought throughout the year through short courses, conferences and research. This will ensure skills and knowledge are kept up to date and to broaden the services offered. 20 CPE (continuing professional education) hours per year are a requirement for association, health fund and insurance membership. Branding A logo with the business name has been designed and implemented on all marketing and advertising material to enable brand recognition and to ensure a consistent image is maintained. This includes business cards, flyers, posters, articles, online business listings and the business website. The logo represents the idea of balance, a key aim of Kinesiology. The colour yellow is the main colour due to its association with happiness and energy. Price Since completing the final level of training in Kinesiology, the price for a session is based on timeframe and full rate or concessional: 1. $80/$65 for one hour (full rate/concession card holders) 2. $110/$90 for one and a half hours Price was determined by the average price of Kinesiologists in the Melbourne region who practice at the same level. To be both affordable to as many clients within the target audience and to charge an ethical amount, the lower end of the scale was chosen. Clients with eligible private health fund membership will also be able to receive a rebate. Price was also determined by ongoing business expenses which include: association and insurance membership, stock replacement, room rental, gas and electricity supply, telephone and internet services, further training, marketing and advertising. At the end of each financial year the price will be reviewed based on industry trends, business expenses and any further training attained. Suppliers In the future the business may expand to include product sales. At the moment, suppliers for equipment and stock have been sourced and registered with. The business is purchasing these at practitioner prices. 3. Business Structure and Management Describe the ownership structure (such as sole trader, partnership, company) including: · reasons for chosen structure · any trademarks, patents, web addresses and other intellectual property you need to protect · owners and any legal agreements you may need · any key staff, their involvement, responsibilities and expected salaries · your exit strategy Tip Get more information about business structures Structure The structure of the business is Sole Trader. The benefits of this structure include: low level of legal and tax formalities involved in setting up the business, inexpensive to set-up as a sole trader, and the control and profit remains entirely with the business owner. Protection The business has registered the name ‘Example Business’ in Victoria only. As a sole trader, the business has no protection from a company to take the name due to ATO laws. The business has registered two URLs ‘www.examplebusiness.com.au’ and ‘www.examplebusiness.net.au’. This needs to be renewed every two years. The business has not registered a trademark or any other IP. Owners and staff As a sole trader, the business does not have any legal or informal agreement with any other owner or business. The business does not employ any staff. This is a consideration for the five year mark. 4. Market Analysis Research your market and industry. Consider the following sources: industry profiles on IBISWorld (which can be viewed for free at any Victorian Business Centre), trade magazines, government reports such as the Australian Bureau of Statistics, consumer surveys, running focus groups, identifying your competitors, online keyword analysis etc. Briefly outline what market your product/service will serve and why. For example, if you plan to publish a magazine, you need to know about publishing trends, online competitors, other publications that cover your market (including their circulation, advertising rates, reader profiles) and identify a viable gap to fill. Make sure you include: · who will buy your product or service · where your market is located: local, regional, state, national or international · the state of the market: is it growing, declining, segmented? · market influences such as seasonal price fluctuations or trends · the price range: based on your target market will it be high, low or in the middle Tip Get more help about conducting market research Find your nearest VBC to access IBISWorld for free Target audience Complementary medicine targets people of all ages from babies to the elderly. Kinesiology can also be used with pets. Kinesiology targets any problem from physical complaints such as pain and disease, emotional problems such as depression, mental problems such as memory loss to spiritual problems such as life goals. To further define the audience, Example Business specialises in: · Women’s health · While females comprised half the population in 2004-05, they accounted for 62% of people who had visited a complementary health therapist in the previous two weeks (of the census) and 56% of people who had visited other health professionals. · Sleep disorders · Over 1.2 million Australians experience sleep disorders. · Stress, anxiety and depression · Depression is one of the most common of all mental health problems. One in five people experience depression at some stage of their lives. While everyone feels anxious from time to time, some people experience these feelings so often and/or so strongly that it can affect their everyday lives. · Emotional and spiritual well being Location The location of the business is currently Brunswick on the North side of Melbourne. The council is Moreland City. The service requires clients to travel to Brunswick. While the business has attracted clients from other areas of Melbourne such as the Southern Metro region, the target is mainly the inner and outer Northern suburbs. North Melbourne is suffused with successful complementary medicine businesses which highlights the community as common customers of complementary medicine. This is also a challenge to the business with a high number of competitors. A move to another affluent area that is less dominated is a possibility. From a national and international perspective, the business website utilises online social networking in the form of blog posts. The purpose of this is to support and educate those that cannot travel to the clinic or cannot afford the services. Market trends The enumerated population (those counted on census night in Moreland) was 135,205. However, the estimated resident population count (an estimate that accounts for people not counted in the census) was 144,015 (as at 30 June 2007). Individual income varies considerably

qfile_636753528324733004_122619_1.doc qfile_636753528324733004_122619_2.doc

Akansha · Accepted Answer

Business Plan 		1
Name of the student:
Name of the institution:
Roll No:
Date of submission:
Executive Summary
The following report looks at the Business Plan of SmartCycle, which is an innovative organisation, that aims to sell smart scooters and motorcycles, which are based on the latest technology and use the Internet Of Things technology. The following plan looks at the business, in terms of the registration, GST number, type of business and products offered by the business. It looks at the market, which has the list of competitors, the S.W.O.T Analysis and the Marketing mix of the organisation, which is based on the 4P Model. The Market Analysis also looks at the advertising and sales, along with the industry analysis. The plan looks at the future of the organisation, where the Vision Statement, Mission Statement, Goals/Objectives and Action Plan have been mentioned. It also looks at the finances, which includes the start-up cost, balance sheet forecast, profit and loss forecast, as well as the Break-even analysis of the organisation. 
Contents
Business Plan Summary	5
The Business	5
The Market	6
The Future	6
The Business	6
Business Details	6
Registration Details	7
Business Premises	7
Organisation Chart	8
Management and Ownership	9
Key Personnel	9
Products/Services	13
Innovation	15
Insurance	15
Risk Management	15
Legal Considerations	16
Operations	16
Sustainability Plan	19
The Market	20
Market Research	20
Market Targets	20
Environmental/Industry Analysis	21
Your Customers	21
S. W. O. T. Analysis	21
4P Model	22
Your Competitors	23
Advertising and Sales	26
The Future	29
Vision Statement	30
Mission Statement	31
Goals/Objectives	32
Action Plan	32
The Finances	34
Key Objectives and Financial Review	34
Assumptions	35
Finances	35
Start-up costs	35
Balance Sheet Forecast	35
Profit or Loss Forecast	36
Break-even Analysis	36
References	37
Business Plan Summary
The Business
Business Name: SmartCycle Corp. 
Business Structure: Partnership 
ABN: 596124380758
ACN: 357 992 886
Business location: India, The main manufacturing and assembling plant would be in Tamil Nadu and Gujarat. This is because there have been various incentives that have been promised to the company by the government, which makes it easier to set-up the plant there. Secondary assembling plants have also been set-up in Maharashtra and West Bengal, as it was found that the labour force in the states has been known to be cheaper in the region as well. There have been market or floor spaces in most major cities, such as Ahmedabad, Pune, Mumbai, Gurgaon, Delhi, Chennai, Bangalore and Kolkata. 
Date of Establishment: 2018
Business Owners: The main owners would be Mr Vinayak Nair, who has been the main designer and is the CEO of the organisation. The other owner would be Mr Pawan Munjal, who is the CEO of the Hero Motorcorp. Mrs Sobha Naik, would be the Managing Director, who would be in charge of the sales, marketing and office affairs, would also have partial shares, and thus, ownership in the organization. Mrs Raina Susan, who is in charge of manufacturing, design and assembly, also has partial shares and ownership in the organization as well. Thus, there are two main owners, and two partial owners of the organization. 
Relevant Owner Experience: Owners have more than 50 years of experience in the field combined. 
Products/Services: SmartCycle Pro, SmartCycle Pro Sccoter, SmartCycle Pro Womaniya.
The Market
Target Market: Affluent motor and technology enthusiasts. 
Marketing Strategy: Marketing Mix. IMC Strategy. 
The Future
Vision Statement: Achieve the world. 
Goals/Objectives: Make Profit
The Business
Business Details
Products: The product that is sold by the organization is a smart motor cycle and motor scooter. The smart motor cycle or motor scooter will have smart features. The expected demand for the product will be extremely high, since it would have innovative features, which make it completely different from the motor cycles and scooters from other organizations. The product is expected to have a smart embedded GPS tracking system, which would be beneficial for delivery agents. It would have intelligence seats and finger-print lock. The product would be connected to the IOT or Internet of Things as well. It would be possible for the motorcycles and the scooters to be able to sync to the tablets or phones, and have a heads-up display, which would make it unique in the Indian market. While there has been the innovation of having a smart motorcycle in other countries, this is the first time that it has been launched in India. The product and the features that are offered are completely new and unique in the Indian market, which is why it is innovative, and much needed in the market. 
Registration Details
Business name: SmartCycle
Trading name: Smtcyc
Date Registered: 20 October 2018
Location(s) Registered: Delhi, Maharashtra, Gujarat, Tamil Nadu and West Bengal. 
Business Structure: The proposed business is that it would be in partnership with Hero Honda. The organisation would be run and be in complete autonomy, but the major investor, and thus, partner, would be involved in many decisions as well. 
ABN: 596124380758
ACN: 357 992 886
GST: The organisation is registered for Goods and Services Tax in both Australia and India. The organisation was registered on 15 October, 2018.
Domain Names: SmartCycle.com, SmartCycle.in, SmartCycle.org, SmartCycle.au
Licences and Permits: The licenses and permits that are acquired by the organization include Industrial License, State Government License, Manufacturing License and Endorsement License. 
Business Premises
Business Location: The main business location, where the bulk of the manufacturing and assembling would happen would be in India. This is because it would be easier to sell the product in the country, as the government has made various provisions in their Make In India scheme. The main manufacturing and assembling plant would be in Tamil Nadu and Gujarat. This is because there have been various incentives that have been promised to the company by the government, which makes it easier to set-up the plant there. Secondary assembling plants have also been set-up in Maharashtra and West Bengal, as it was found that the labour force in the states has been known to be cheaper in the region as well (Scarborough, 2016). There have been market or floor spaces in most major cities, such as Ahmedabad, Pune, Mumbai, Gurgaon, Delhi, Chennai, Bangalore and Kolkata. Further plants, and floor spaces will be decided according to the future sales in the market. However, most major cities, with large amounts of people with spending power, have been looked at. 
Buy/Lease: Since one of the main investors and partners is Hero Corp, the organization has had ample funds in order to have a lease. The lease has been set for 5 years for the manufacturing plant, and 2 years for the assembling plants. The lease has been set at Rs 5 lakh per month for the manufacturing plant, and at Rs 10 lakh per month for the assembly plant (Chen, Yao and Kotha, 2009). 
Organisation Chart
Source: Self-developed
	
Management and Ownership 
Name of the owners: The main owners would be Mr Vinayak Nair, who has been the main designer and is the CEO of the organisation. The other owner would be Mr Pawan Munjal, who is the CEO of the Hero Motorcorp. Mrs Sobha Naik, would be the Managing Director, who would be in charge of the sales, marketing and office affairs, would also have partial shares, and thus, ownership in the organization. Mrs Raina Susan, who is in charge of manufacturing, design and assembly, also has partial shares and ownership in the organization as well. Thus, there are two main owners, and two partial owners of the organization. 
Details of management & ownership: As the partial and majority owner, Mr Vinayak would act as the CEO himself. He has 51% voting and ownership share in the organization. Mr Pawan would have 29% of the shares. Mrs Sobha and Mrs Raina would have a 10% share in the organization, which they would forfeit if they left the organization in 20 years of employment (Dollinger, 2008). 
Key Personnel
The key personnel in the organisation have been listed, as in the table that is given below. 
	Job Title
	Name
	Expected staff turnover
	Skills or strengths
	Marketing Manager
	Mrs Sobha naik
	20 years at the most 
	Bachelors in Marketing and Advertisement, along with Bachelors in Accounting and Commerce from Wharton. MBA in Marketing from IIM Ahmedabad. 15 years of experience, of which 5 have been in a major automobile company. Excellent knowledge of the industry, and the field. Has immense experience in selling and marketing products to the Indian consumer, as well as the consumer abroad, if the organisation chooses to expand abroad. 
	Sales Manager
	Mrs Sobha Naik
	20 years at most
	Bachelors in Marketing and Advertisement, along with Bachelors in Accounting and Commerce from Wharton. MBA in Marketing from IIM Ahmedabad. 15 years of experience, of which 5 have been in a major automobile company (Zacharakis, Spineeli and Timmons, 2011). Excellent knowledge of the industry, and the field. Has immense experience in selling and marketing products to the Indian consumer, as well as the consumer abroad, if the organisation chooses to expand abroad.
	Office Manager
	Mrs Sobha Naik
	20 years 
	Bachelors in Marketing and Advertisement, along with Bachelors in Accounting and Commerce from Wharton. MBA in Marketing from IIM Ahmedabad. 15 years of experience, of which 5 have been in a major automobile company. Excellent knowledge of the industry, and the field. Has immense experience in selling and marketing products to the Indian consumer, as well as the consumer abroad, if the organisation chooses to expand abroad.
	Design, Assembly and Manufacturing manager
	Mrs Raina Susan
	20 years
	Degree in Automobile engineering and design from IIT Kharagpur. Has been in the business designing motorcycles and cars for many major organisations for the past 15 years (Russell, Atchison and Brooks, 2008). Knows the demands of the Indian consumer, and the demands of the roads and the climate of India. 
Required Staff
The following are the required staff for the organisation.
	Job Title
	Quantity
	Expected staff turnover
	Skills necessary
	Date required
	Office Staff
	20
	2 years
	Degree related to office management. Minimum 3 years of experience. 
	December
	Sales Staff
	50
	2 years
	Graduated from High School
	May
	Assembly Staff
	30
	5 years
	Graduated from high school, with experience in assembling automobiles, or relevant degree in engineering. 
	December
	Manufacturing and Design Staff
	25
	5 years
	Design staff should have experience in automobile or motorcycle design, or a relevant degree from a recognised university.
Manufacturing staff should have passed high-school, or have a relevant engineering degree. They should have 5 years of experience in the manufacturing of automobiles and should be smart, as they would have to handle robots most of time as well. 
	December
Recruitment Options
The main recruitment option would be advertisement in the relevant newspapers. Campus recruitment can be done, but the organisation should keep in mind that many of the students will not have the relevant experience, and should thus, be hired wisely. 
Products/Services
	Product/Service
	Description
	Price
	Smart Cycle Pro
	The smart cycle pro would be a smart motorcycle that would have many features, which would include embedded GPS tracking system, Biometric Intelligent seats, Finger Print lock, heads up display for navigation system, wearable accessories, inbuilt SOS system and Mobile phone charging dock (Burns and Dewhurst, 2016). 
	Rs 2.5 lakh
	Smart Cycle Pro Scooter
	The smart cycle pro scooter would be a smart scooter that would have many features, which would include embedded GPS tracking system, Biometric Intelligent seats, Finger Print lock, heads up display for navigation system, wearable accessories, inbuilt SOS system and Mobile phone charging dock.
	Rs 1.5 lakh
	Smart Cycle Womaniya
	The smart cycle Womaniya would be a smart scooter for women, that would have many features, which would include embedded GPS tracking system, Biometric Intelligent seats, Finger Print lock, heads up display for navigation system, wearable accessories, inbuilt SOS system and Mobile phone charging dock. It would have colour options in the design and could be customised at an extra cost. 
	Rs 1.5 lakh
Market position: The products are high-end luxury, smart motorcycles and scooters. 
Unique selling position: The products are unique in the way that they are created, which is why they will be sold. 
Anticipated demand: The demand for the products would be at a 1000 units per month.
Pricing strategy:

subject is innovation and Entrepreneurship Topic is smart-motorcycles or motor-scooters in India. it should be a new small-company of 2-wheeler motor-cycle or motor-scooters which will be having smart...