Subhiksha, the Chennai-based retail chain entered into the business to redefine and restructure conventional mom-and-pop stores into an organized format. The progress was very impressive until 2008....

Subhiksha, the Chennai-based retail chain entered into the business to redefine and restructure conventional mom-and-pop stores into an organized format. The progress was very impressive until 2008. The number of outlets and the geographic coverage was outstanding. In 2009, the company fell into neck-deep trouble. The expansion of 1600 outlets in 2 years without adequate backup from the strategic team led to failures across all the new outlets. The company got into the debt trap. Many outlets were closed within a short period of opening. The success story became a story of failure. (a) Analyse the case of Subhiksha to identify strategic lapses. (b) If you are given a chance, how would you handle the case?