Study C. Dr. Cane was interested in determining if there was an association between a person’s gender and the tendency to report a false memory. To test this hypothesis, male and female participants...

Study C. Dr. Cane was interested in determining if there was an association between a person’s gender and the tendency to report a false memory. To test this hypothesis, male and female participants were interviewed about a real emotional event that happened to them (a serious accident) between the ages of 4 and 10 and about a false event (getting lost). Two weeks later, these same individuals were interviewed about both events, and the interviewers attempted to elicit both memories using guided imagery, context reinstatement, and mild social pressure. The results of this experiment revealed that 100% of females and males recalled the real emotional event. However, 28% of females and 55% of males recalled the false event.