Study B. Hillary wants to find out if nicotine patches really help people quit smoking, so she identifies 100 people who have been smoking at least a pack of cigarettes a day for the past 10 years and want to quit. She has them all sign a form agreeing to stop smoking. She lets the participants decide if they want to be in the group that will wear the patch for a month or the group that will not wear the patch. At the end of the month, she monitors their cigarette smoking and finds that 35% of the individuals in the patch group quit smoking and 20% of the individuals in the no-patch group stopped smoking. Hillary concludes that the nicotine patches are effective in helping people quit or reduce their consumption of cigarettes.
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