Case Summary Format Students will be required to summarize cases. Each case details an international marketing campaign that was implemented by a firm targeting international consumer segment....

Students will be required to summarize cases. Each case details an international marketing campaign that was implemented by a firm targeting international consumer segment. Students will need to summarize each case using a format that I will provide. These case summaries should be no more than one typed page and single-spaced (more details provided in a separate handout). Points will be deducted for late submission. read nestle file then answer the case format its 1 page only single space


Case Summary Format Students will be required to summarize cases. Each case details an international marketing campaign that was implemented by a firm targeting international consumer segment. Students will need to summarize each case, and provide action plan based on the questions asked at the end of the case. Each case summary should be no more than one typed page and single-spaced TNR (font 12) excluding appendices. The summary must include the following elements: 1. Executive summary: this section should provide general information on the issues surrounding the business problem and the proposed project or initiative created to address it. 2. Problem statement: this section should briefly describe the business problem that the proposed project will address. This section should not describe how the problem will be addressed, only what the problem is. 3. Recommendation (s): this section should summarize the approach (es) for how the project will address the business problem. The section should also describe how desirable results will be achieved by acting moving forward with the project. 4. Justification: this section should justify why the recommended action should be implemented and why it was selected over other alternatives. Where applicable, quantitative support should be provided and the impact of not implementing the project should also be stated.