Students should interview those responsible for marketing within several different types of leisure organisations with the object of finding out their definitions of marketing and their views on the...

Students should interview those responsible for marketing within several different types of leisure organisations with the object of finding out their definitions of marketing and their views on the marketing concept. The views of these managers should then be compared and contrasted with the definitions and ideas discussed in Chapter 1. Finally, students should attempt to explain any differences which they identify between the views of practitioners and those of academics.