STUDENT STUDENT PROJECT/PORTFOLIO/REPORT ASSESSMENT TASK Task Number3 of 3 Task NameIn-class Test National unit(s) code: BSBMKG512 National unit(s) title: Forecast International market and business...

Just answer questions


STUDENT STUDENT PROJECT/PORTFOLIO/REPORT ASSESSMENT TASK Task Number3 of 3 Task NameIn-class Test National unit(s) code: BSBMKG512 National unit(s) title: Forecast International market and business needs RMIT Program code: C5372 RMIT Course code: MKTG7889C Use this version for students to provide details of the assessment criteria Assessment Information Duration and/or due date: This will be an in-class test occurring in Week 16. Task instructions Type of Product (tick which applies) ☐ Project Report/Knowledge ☐ Portfolio ☐ Case study Summary and Purpose of Assessment This assessment task has been designed to demonstrate your forecasting skills in international and business needs. This assessment task is three (3) of three required to demonstrate competency for this unit. Assessment Instructions What This is a build on knowledge after completing their report from assessment task 2. You should answer all eight (8) questions. Answers should be provided in the space underneath the question. Where You will be provided one and a half hours to sit this test in class. How You will be assessed according to the criteria outlined in the Criteria for Assessment on page 4. All criteria identified must be addressed to satisfactorily complete this Assessment Task. Conditions for assessment You must complete the task within the allocated time. This is an individual task that you must complete with minimal support from your supervisor Prior arrangement should be made with your tutor at least one week prior to the assessment due date if they require special or allowable adjustment to complete this task You will be assessed as satisfactory or not satisfactory. Your responses to all questions must be deemed as satisfactory for them to achieve a competency result. You can appeal the assessment decision according to the RMIT Assessment Processes Instructions on submitting your project/portfolio/report Important: All knowledge assessment questions must be answered correctly for students to be assessed as satisfactory for this assessment task. You will be required to attend class test to sit this this test. Equipment/resources students must supply: Equipment/resources to be provided by RMIT or the workplace: · Stationery Test paper Suitable classroom with tables and chairs Assessment Guide Section B – Student Answer Sheet Students, provide your responses in the boxes below each question. Questions Satisfactory Y N Q1: Briefly explain the following forecasting techniques: (25 – 50 words each) Forecasting Techniques Answer Bottom-up forecasting Answer Delphi techniques Answer Model building Answer Projection Answer Scenario planning Answer Surveys of intentions Answer Top-down forecasting Answer Q2: Briefly outline both the legislative and the regulatory context of the company you have chosen (in Part A). Your answer must relate to forecasting market and the business needs of this company (100-150 words). Answer: Q3. Provide a brief outline of your chosen company’s industry trends (minimum 2 trends). (100-150 words) Answer: Q4. Software applications are common tools that are used by companies to inform their market analysis and forecasting. Give two (2) examples of software applications and describe their key features. Complete the table below. Refer to the example provided below for guidance. Answer: Software Applications Key Feature E.g.1 E.g.2 Q5. Outline the changes to the following, in relation to the country you choose in Part A: i. changes in technology ii. demographic changes iii. legislative changes (including government forecasting activities) (50-150 words each) Answer: 5(i) Examples of common types of technological change in a chosen country: 5(ii) Examples of demographic changes: 5(iii) Examples of legislative changes: Q6. Explain how comparative market information and other related business performance can inform a company’s forecasting international market and business needs. Hint: Think about product design, colour, labelling and packaging etc. (50 – 100 words) Answer: Q7. Give one (1) example of cultural, historical, political, economic and general knowledge of international events that may have/has had an impact on international business activity in the industry. a) Cultural b) Historical c) Political d) Economic e) General (e.g. social) Answers will vary. Provide examples for each context below. a) Cultural Answer: b) Historical knowledge or event Answer: c) Political Answer: d) Economic Answer: e) General knowledge of international events Answer: Q8. This question is related to the country you choose in Assignment 1. E.g. country chosen/selected is Japan. You will need to identify opportunities for improved performance in your chosen/selected international market (e.g. Japan). In your answer, you must include each of the following: (50-100 words for each point). 1. Re-development or withdrawal of under-performing products or services 2. Under-serviced markets 3. Market changes with a direct link to the organisation’s strengths or capabilities 4. Gaps in competitor products or services 5. Strategic alliances and cooperative business models 6. Greater market penetration with existing products or services 7. New businesses and franchising 8. New products or services to target specific markets Place your answers below: Opportunities for improved performance for the following: 1. Re-development or withdrawal of under-performing products or services: Answer: 2. Under-serviced markets Answer: 3. Market changes with a direct link to the organisation’s strengths or capabilities Answer: 4. Gaps in competitor products or services Answer: 5. Strategic alliances and cooperative business models Answer: 6. Greater market penetration with existing products or services Answer: 7. New businesses and franchising Answer: 8. New products or services to target specific markets Answer: Section C – Feedback to Student Has the student successfully completed the task? Yes No Feedback to student: Assessor Name Date Forecast STUDENT Assess.2 Amended 17.9.2019.docx © Copyright 2015, Kerrie-Anne Sommerfeld, Rubric Training Solutions. These materials may not be used or significantly modified without a written license agreement from Kerrie-Anne Sommerfeld1 Forecast STUDENT Assess.2 Amended 17.9.2019.docx © Content is subject to copyright, RMIT University 11