(Strategy) Dell Computer Co. has a straightforward business strategy: “Eliminate middlemen and don’t build PCs until you have firm orders in hand.”31 a. Dell is gaining a large European market share...

(Strategy) Dell Computer Co. has a straightforward business strategy: “Eliminate middlemen and don’t build PCs until you have firm orders in hand.”31

a. Dell is gaining a large European market share using its uniquely American strategy. Provide some reasons why a U.S. strategy might not be accepted by overseas customers.

b. Dell once tried to enter the retail sales market instead of relying on direct sales. Research Dell’s attempt at a different strategic approach and discuss its outcome.