Strategy Analysis Learning Journal Value: 40% Due Date: Variable Date Return Date: - Length: Length: 2000 (+/- 10%) Submission method options: Alternative submission method Task back to top Critically...

Strategy Analysis Learning Journal

Value:40%Due Date:Variable DateReturn Date:-Length:Length: 2000 (+/- 10%)Submission method options:Alternative submission method

Task

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Critically evaluate the key issues that strategic analysis plays in a business or organisation thatyou are familiar with.

You are required to make 4 journal posts. Each post should be 500 words (+/-10%)Use a mini reportformat for each post. An executive summary is notrequired.Sources should be acknowledged in-text and a reference list (not included in the length) should be posted at the end. Appendices can be included.Post 1 (due 02 Dec 2018)Introduction: Briefly describe the background information of the organisation (or SBU) chosen. Thisinformation should be brief and relevant to the discussion of your assignment and thus mayinclude ownership, history, size, business scope, major products/services, and major marketsof the organisation (or SBU).Conduct a macro-environment analysis for the entire industry within which the organisation (or SBU) operates. You should use the PESTEL model and focus on understanding the purpose of this analysis, the identification of key factors and their implications in terms of key opportunities and threats, and discussion of their overall impact on industry growth in the future.Draw your conclusions based on your macro-environment analysis.Post 2(due 09 Dec 2018)Introduce industry analysisUndertake a competitive analysis using Porter’s 5 forces model. You should pay attention tothe purpose of this analysis, the inter- connectedness of different aspects of the competitiveforces, and their overall impact on the industry and the organisation selected in terms of maindriving forces in the competitive environment.Draw your conclusions based on your five-force analysis.Post 3(due 16 Dec 2018)Introduce internal analysisConduct an internal environment analysis for the organisation. You should identify, differentiate and evaluate the key resources, capabilities and core competencies of the organisation (or SBU) that are most likely to provide sustainable competitive advantage.Identify strengths and weaknessesConclude based on the internal analysis
I have completed POST 1 and the company chosen was Marriot Hotels