Strategic management
Small business – The Blue Poppy Café (located in Morningside, Brisbane)
10 academic journal articles and books (Harvard referencing style) 700 words
1.
Introduction
– What is the purpose of the report, what is the business (background to the firm – strategic agenda and general position in terms of capabilities/industry/market). The introduction should provide background to the case, its purpose, its values, goals, key stakeholders, key value creation activities including products and services. (200 words)
2.
Current approach-
Current approach
of the business to climate change challenges.
You don't have to know what your firm’s current approach really is. You just need to imagine what it probably is based on your knowledge of the current generally conservative attitude of business. Consider the firm’s current CSR position with respect to its
internal situation i.e.
– what assets, resources, capabilities, values, stakeholder support etc can it draw on and what is it currently doing in this CSR/Carbon footprint space? (anything/nothing?). NB. This is about the firm’s
internal positioning
in response to external influences & pressures (climate change and an increasing need to be responsible and responsive to both environmental and social needs)
3.
Possible options
-for responsible and sustainable business practices that could provide strategic advantage to the firm.
This section may require some research or innovative thinking as you put forward options for how the firm can be more environmentally responsible, have less of a carbon footprint, provide more socially considerate products and services.
Three options would be ideal.
Remember to justify each by explaining how it would be advantageous for the firm in the longer term with respect to both sustainability and competitiveness. Using SAFe criteria L10 could be helpful.
4.
Potential challenges
or issues that may inhibit or compromise the firm’s attempt to pursue the options.
This is about
strategic management (i.e. whole of organisation)
not business management. The challenges must be related to the strategic management process i.e. analysis, planning, implementation, feedback. Think about these challenges from the firm’s perspective. Have they got the resources, the know-how, does their plan fit with their purpose, their stakeholder expectations?
5. Recommendations- maximum of five. Dot points are ok. Must be realistic extensions of the conclusion and based on the firm’s current situation-options-challenges i.e. not something new but drawing on what you have presented) as well as feasible given the situation and the capacity of the firm