Strategic Management Robert M. Grant’s: Contemporary Strategic Analyses Answer section A & B. Total paper page length minimum expectation: about 4 single spaced 12 font. Section A: Apply...

Section A:
Recommendations:
Concept – Differentiation:
Recommendation 1:
The company should have a strong focus on innovation.
Support:
With the changing technology in the global world, it is very important for the organization to
have a strong focus on implementing innovation in its organization which will help in attaining
competitive edge in the market.
Implementation:
The company should focus on product innovation which can be perceived from the consumer as
well as the distributors end and will help the company to explore and innovate new products so
as to attain differentiation in the market.
Recommendation 2:
The company should have a strong focus on the changing technology in the market.
Support:
With the changing technologies across the world, it is important for the organization to have a
strong focus on upgrading its strategies which will help in process improvement as well attaining
competitive edge in the market.
Implementation:
The company should have a strong focus on upgrading its machinery and technologies that are
used in different processes in the organization, to stay on edge with the market.
Recommendation 3:
The company should have a strong focus on effective utilization of resources.
Support:
Innovation to an great extend helps in increasing the productivity and value of the organization,
but the same can be achieved only by effectively utilizing its resources.
Implementation:
With a strong focus on adopting innovation, research and development and technological
changes in the organization, the company will be able to use its resources effectively, which will
in turn help in increasing the productivity of the company.
Section B:
“While focus on core technology and core competence together with outsourcing other
activities can be an effective strategy; however, in certain strategic situations, it may be
prudent to “in-source” more activities (beyond the ones listed above).” Discuss.?
Executive Summary
Value chain concept helps an organization to identify the methods through which it can create
value for customers and achieve competitive advantage for itself. The activities within and
around the organization are analysed to describe which activities adds value for gaining
competitive advantage of an organization The value chain consists of two main components i.e.
primary activities and supporting activities. Some of these activities can be outsourced to gain
higher profitability, market share, and competitive advantage in the global market place. This
paper discusses the value chain analysis for airline industry and cross-country busses as well as
the activities that can be outsourced. The argument supporting to outsourcing that it helps in
decreasing cost is demonstrated with the help of financial perspective.
Value Chain Analysis and Outsourcing: An Introduction
Value chain concept helps an organization to identify the methods through which it can create
value for customers and achieve competitive advantage for itself. The activities within and
around the organization are analysed to describe which activities adds value for gaining
competitive advantage of an organization The value chain consists of two main components i.e.
primary activities and supporting activities (Porter, 1985).
The activities in an organization are divided into primary activities and secondary activities.
Primary activities are concerned with direct value creating activities of the organization. It
includes all activities from purchasing and bringing raw materials into the company to
manufacturing, distributing, marketing, selling and servicing the product and services offered by
the company.
On the other hand, secondary or supporting activities are not directly related to...