Step 2 Based on what you learned in this chapter, suggest other strategies that might help Lang grow her business. Working with group members, consider whether the following options would help or hurt...

Step 2 Based on what you learned in this chapter, suggest other strategies that might help Lang grow her business. Working with group members, consider whether the following options would help or hurt Lang's business. Explain why a strategy is likely to work or likely to fail.

• Lang could relocate to the United States and sell abroad through an independent agent.

• Lang could relocate to the United States and set up a branch office in Italy.

• Lang could find a partner in Italy and form a strategic alliance that would allow her to build her business on both continents.