Starting with the solution to the advertising selection problem in Example 7.6, suppose the company, for whatever reason, cannot place ads on “Sports Center.” Make the appropriate changes in the model and rerun Solver. Comment on the changes to the changing cells. 7.4 Advertising Response and Selection Model 377 PROBLEMS Then comment on the change to the total cost. In particular, explain how the total cost can change so much in the direction it changes.
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