Standing under the museum’s famous blue whale exhibit, a behavioral finance expert discussed how to stay rational in the current market and discussed how emotions can impact such decision making. If...

Standing under the museum’s famous blue whale exhibit, a behavioral finance expert discussed how to stay rational in the current market and discussed how emotions can impact such decision making. If you were a financial consultant, how would you advise your clients to fare during the current credit crisis? Would you invoke the EMH and/or behavioral finance? Discuss.