ssessment No 2: Case Study (AMAZON). Task Overview: This case study analysis requires you to identify a problem, and then communicate your ideas, reflections and solutions, within a real-world...

e-strategy business


ssessment No 2:       Case Study (AMAZON). Task Overview:   This case study analysis requires you to identify a problem, and then communicate your ideas, reflections and solutions, within a real-world business context. You will evaluate the case study given to you in the Week 1 class, answer the key areas provided, which includes making recommendations to this e-Business organisation.  Organisation (case study) is Amazon IN AUSTRALIA. Key areas to be discussed in your report: · Australia's online retail and business / government market  · Amazon's initial expansion results (product an revenue) in Australia (eg, Amazon prime, Web services, amazon.com.au). A success or not? · Amazon's Leadership principles  · Amazon's Business strategy in Australia · Amazon's Eco-system in Australia · Amazon's core capabilities (eg, Miles & Snow typology; 5 Forces; Competition Model) in Australia · Amazon's Opportunities / Challenges in Australia · Key recommendations for Amazon in Australia. ADMINISTRATIVE Submission type:  1,500 words maximum +/- 10%, excluding appendices and references.    Preparation/Instructions: · Thoroughly read about AMAZON in AUSTRALIA (Case study) - this will assist you in understanding about AMAZON. See the readings posted onto iLearn. · Analyse AMAZON and how this relates to the questions asked. · Consider any Business theories or tools that have been discussed and how they can used to answer the questions. · Answer all the questions provided; Analysis and apply the concepts when answering the questions. Use actual examples to enhance your answers. · Submit the completed report on iLearn using Turnitin, by the due date.   Extensions: · if you need an extension to this assignment please email the Unit Convenor BEFORE the assignment is due.  Penalties: · Assignments which are longer than 10% more than the prescribed limit will be penalised by 10% of the project’s total mark.  Late submissions will be penalised 10% of the project's total mark per day overdue. The only exception to not submitting the assignment at the designated time is because of documented illness of unavoidable disruption. In these circumstances you may wish to consider applying for Special Consideration. Readings * Amazon.com (2019). Annual Report. * IBIS World (2019). Amazon Reports. * Gartner (2019). Vendor Rating. Amazon. * Khoen, Emma (2019). We're just getting started. Sydney Morning Herald. 1 April 2019. https://www.smh.com.au/business/companies/we-re-just-getting-started-amazon-australia-revenue-surges-to-292m-20190401-p519pa.html * Patty, Anna (2020). Amazon Flex. Sydney Morning Herald. 22 January 2020. https://www.smh.com.au/business/workplace/amazon-flex-launch-raises-concerns-about-public-safety-and-liability-20200122-p53tqg.html * Powell, Dominic (2020). Amazon Australia signals pharmacy foray with new trademark application. Sydney Morning Herald. 14 January 2020. https://www.smh.com.au/business/companies/amazon-australia-signals-pharmacy-foray-with-new-trademark-application-20200114-p53rc2.html * Thompson, James (2020). Inside Aussie retails' Amazon resistance. Australian Financial Review. 22 January 2020. https://www.afr.com/chanticleer/inside-aussie-retail-s-amazon-resistance-20200122-p53tn8