Sport Marketing and Media: Major Project Overview and Template Project Overview A sport marketing research project will be completed that explores sport consumption of a selected social network...

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Answered Same DayOct 08, 2021

Answer To: Sport Marketing and Media: Major Project Overview and Template Project Overview A sport marketing...

Abhishek answered on Oct 16 2021
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Sport Marketing and Media: Major Project
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Table of Contents
1.0     Introduction    3
1.1 Background of the Study    3
1.2 Purpose of the Research    3
1.3 Research Questions    3
2.0    Literature Review    4
2.1     Background    4
2.2    Article 1    4
2.3    Article 2    5
2.4    Article 3    5
2.5    Overview    6
3.0    Methodology    7
3.1 Research Philosophy    7
3.2 Research Design    7
3.3 Research Approach    7
3.4 Sampling Methods and Sample Size    7
3.5 Data Collection Methods    7
3.6 Data Analysis    8
3.7 Strengths and Weaknesses of Methods    8
4.0    Results    9
5.0     Discussion    17
5.1. Theme 1: Sport Consumption and Participant’s interests    17
5.2 Theme 2: Preferences of the Sport Contents    17
5.3 Theme 3: Relation of the blogs and contents of social media with sport consumption    17
5.4 Theme 4: Sports Broadcasting with Sport Motivation and Consumption    18
6.0     Conclusion    19
6.1 Key Findings    19
6.2 Recommendations    19
7.0    Reference List    20
8
.0    Appendix    21
1.0     Introduction
1.1 Background of the Study
The background of the research is to identify the sport consumption of the selected group. In this research, the local sports clubs in Australia will be taken into view. Australia National Sports Club is that respected sports group. The main thrust of the project is to find how sports consumption has been contributing to the fitness of the targeted group. The aspects of the social media will be considered as well.
1.2 Purpose of the Research
The purpose or the significance lies in the research that this sports consumption will be categorised to family, peer group and the clubs related to the sports. The purpose is to show, Australian National Sports Clubs have been fulfilling the needs and the entertainment of above-mentioned demographics. The main crux of this Australian National Sports Club is to highlight the sport consumption and provide pathways for the emerging athletes and the champions.
1.3 Research Questions
· Did the Sport Consumption meet the needs of demographics?
· Was the Sport Consumption a successful step?
· Did the Australian National Sports Club have sports consumption facilities?
· Did the Sport participants are satisfied with sports consumption?
2.0    Literature Review
2.1     Background
The purpose of the literature review is to explain how the sport consumption has been significant in explaining the benefits of the targeted groups. The purpose also narrows down how the Australian Sports Club has been contributing to the fitness and the entertainment of the participants. The literature reviews will put forward some articles. There will be an analysis and the survey of the articles based on its methods and the data collection processes. The articles will be taken from the respected journals. It will broadly define the topic concerned for the research lucidly.
2.2    Article 1
Hur, Y, Ko, YJ & Valacich, J 2007 ‘Motivation and concerns for online sport consumption’ Journal of Sport Management, vol. 21, no. 4, pp. 521-539 Available at: https://www.researchgate.net/profile/Yong_Jae_Ko/publication/280016175_Motivation_and_Concerns_for_Online_Sport_Consumption/links/55d1ebcf08aee5504f68f516/Motivation-and-Concerns-for-Online-Sport-Consumption.pdf
Purpose of the Article
The purpose of the article is to have a proposal for online sports consumption. It has been thrust for the spreading of the motivation and the concerns with the use of the online web Internet. The aim is to show the motivation has been working well for sports consumption. Five types of motivation will be shown.
Methods
There has been the use of the convenience sampling methods. It has conducted a survey questionnaire with 222 respondents. The participants are from the Department of the Recreational club of Sports (Cunningham & Ahn, 2019). There is the use of the “robust likelihood methods” in case of the analysis of the data.
Key Findings
There has been the summation of the motivational factors. There has been the ejection of the various information, economic motives along with diversion and socialisation of the consumption of sport. It shows that motivation factors and the concerns have been, preferring the online motivation and the research, which has been associated with it,
Contributions
The contribution for this is that it has given a whole structure of the data and the collections, which are to be needed in this research. It has performed a point-by-point analysis of the motivation factors as well as results.
2.3    Article 2
Di Palma, D, Raiola, G & Tafuri, D 2016 ‘Disability and Sport Management: a systematic review of the literature’ Journal of Physical Education and Sport, vol. 16, no. 3, p. 785 Available at: https://efsupit.ro/images/stories/3%20September2016/art%207%20pdf.pdf
Purpose of the Article
In this research, the purpose is to have a demonstration of the sport, which should be done with the implementation of the principles of the business negotiations. It will help in the projection of the sport consumption through the evaluation of the socio-economic benefits for the people who are disabled.
Methods
The methods concerned and have been used for the study is that there has been the use of the journal databases with EBSCO and PubMed. There has been the use of the PRISMA methodology, which has been crucial for the research. Data has been collected with the help of the primary methods.
Key Findings
The key findings of the research are that sport can be used as an important instrument for driving the disability of the people. The business management principles use sport for the mitigation of the inclusion with the aspects of the disabilities. Disabilities need to work for socio-economic reasons.
Contributions
The contribution of this article shows how the disable people have been earnestly contributed for the use of sport management (Di Palma, Raiola & Tafuri, 2016). The motivation factors and the interest have been working hard for the success of the organisations.
2.4    Article 3
Doyle, JP, Filo, K, Lock, D, Funk, DC & McDonald, H 2016 ‘Exploring PERMA in spectator sport: Applying positive psychology to examine the individual-level benefits of sport consumption’ Sport Management Review, vol. 19, no. 5, pp. 506-519 Available at: http://eprints.bournemouth.ac.uk/23481/1/Doyle%20et%20al.%20(author%20copy)%20PERMA%20in%20sport%20spectating.pdf
Purpose of the Article
The main aim of this research is to show the numerous benefits, which have been significant for the organisations of the sport. It helps in the determination of positive psychology, which will help to examine the individual benefits for the aspects of the sport consumption. Emotions, relationships, emotions, accomplishments and meaning will be highlighted.
Methods
There has been the use of the well-being theory. There has been the formulation of research questions. There has been the gathering of the qualitative data. A two-panel research design has been used for the better investigations (Doyle et al. 2016). There has been a vital use of the PERMA. Data has been collected with the help of the structured and the semi structures analysis and interviews.
Key Findings
There has been evidence of the positive emotions, relationships and meanings, which have been earnestly needed for the gaining of the experience of a sports spectator. Results of this combination have been an earnest success for the sports team.
Contributions
The contribution to this article is that it has thoroughly projected how the emotions have been governing the sport's consumptions. The views and the reviews of the respondents carry a positive way for the improvement of the sports activities and for the entertainment.
2.5    Overview
Information of study
The information of the study, which has been received, is that: in the current scenario, the aspect of the online media has been working as a wonder. The use of social media has been governing every professional’s life. Therefore, it has been a significant part of the sport management as well as its consumption. The next article has been highlighting the issue of the issues of the disabled people. The things known are: disabled people can have a keen interest in sports activities. The articles proved that how the disabled are cooperating for the sport consumption mechanisms and the techniques. The third article highlighted the use of the PERMA (Ryan et al. 2019). The use of this methodology has been useful for the giving and providing of the reviews for gauging of the results and the analysis, which has been highly significant.
Similarities
The similarities, which have been seen from these three articles in that both these three have been showing the sort consumption mechanisms, Not only that, both these articles have shown how the entire process of methods used, findings and the discussion, which has been aligning from it. All the three articles have shown the sport consumption has been thoroughly entertaining people and projected as highly vital for the particular form of study (Fernandez-Llimos, 2018). The similarities, which can be seen from this part of the study, are that all the articles have thoroughly shown the methods have been related to the form of the study. All the articles have shown in the forts part of the study, the whole purpose of the project in a meaningful way.
Differences
The very topic of discussion of the articles has been separated from each other, for the good explanation of the topic of the dissertation, article how the motivation has been working well for the online sport consumptions. Motivation factors have...
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