Spirit Advertising agency created the "Einstein Kid" ad for Candia Milk that featured a brainy Einstein look-alike kid with the catchy tagline "Building Brains". Candia ad links the attributes of Milk...

Extracted text: Spirit Advertising agency created the "Einstein Kid" ad for Candia Milk that featured a brainy Einstein look-alike kid with the catchy tagline "Building Brains". Candia ad links the attributes of Milk to Baby intelligence. Instant reaction among the people was uniformly positive which Earned Spirit Beirut a Pikasso Award 2013. This is an example of: * Hierarchy of effects Means-end theory Visual image O Cognitive approach TOSHIBA