$southern Homes is a home builder located in a suburb of Atlanta. The company must decide whether to leave its model homes unfurnished, furnish them with minimal accessories, or completely furnish...



$southern Homes is a home builder located in a suburb of Atlanta. The company must decide whether to leave its model homes unfurnished, furnish them with minimal accessories, or completely furnish them using a custom decorator. The new-home market is generally quite profitable, but $southern is suffering cash flow problems. The following table gives the expected profit per lot for Southern Homes based on how Southern furnishes its model homes and the overall demand for housing in the Atlanta market:



a. If Southern management is conservative, how should it decorate the model homes?



 b. If Southern believes that each state of nature is equally likely, how should it decorate the model homes? What approach did you use?



May 06, 2022
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