sources of power When motivating channel members, a manufacturer has several sources of power from which to draw List those sources of power and give an example of how each can be used Kotler, P...

sources of power

When motivating channel members, a manufacturer has several

sources of power from which to draw List those sources of power and give an

example of how each can be used

Kotler, P (2003) Marketing Management, 11/E Prentice

Hall Chapters 17, 18, and 19, Pages 503-588 MBA