So far, we have mainly discussed European efforts in transnational broadcasting, with radio during the interwar years and television during the early stages of the Cold War. That Europe turned out to...

So far, we have mainly discussed European efforts in transnational broadcasting, with radio during the interwar years and television during the early stages of the Cold War. That Europe turned out to be an important arena for transnational broadcasting is to a large degree explained by pragmatic reasons, such as having to deal with interference and frequency allocations, countering propaganda, and finding economically viable ways of filling television schedules. However, in order to take the next step toward a global television network, a transatlantic crossing was needed.