Sneaker 2013 Case Study Questions
Hints: “Variable Costs” means COGS in this case
1. Should the following be included in your cash flow estimation for capital
budgeting analysis? Why/why not?
a. Building the factory
b. Research and Development costs
c. Cannibalization of other sneaker sales
d. Interest costs
e. Changes in Net Working Capital
f. Taxes
g. Cost of Goods Sold
h. Advertising and Promotion expenses
i. Depreciation
2. Using the Excel template I provided, produce a projected capital budgeting
cash flow analysis for Sneaker 2013. Consider the following:
a. What is the project’s year zero cash flow?
b. What are the 2013-2018 net operating cash flows?
c. What is the project’s 2018 terminal non-operating cash flow?
d. Does Sneaker 2013 appear viable from a quantitative standpoint?
Consider the NPV, IRR and Payback.
(Note: this is not an easy case, and part of the work you’ll need to do is to consider
how to build your projections. Don’t worry about trying to get the “correct” answer,
this is meant to mimic real life, where there’s a lot of ambiguity
Sneaker 2013 Sneaker 2013 Assumptions Sometimes in spreadsheets you'll want to put your assumptions at the top, so I'm leaving space here if you'd like to set your up that way Year0123456 2012201320142015201620172018 Revenue (Note: put relevant costs in this line and the ones below) EBIT Taxes (40%) Net Income (ignoring interest) Factory Equipment NWC Changes