SINCE THE ASSIGNMENT IS ANSWERS TO SEPARATE QUESTIONS it is more like a REPORT STYLE ANSWER. Separate parts answering the separate questions Assignment Question and Details: An Individual Assignment...

1. A business plan is made immediately at the time of the start of the business regarding acquiring fund and operating activities. Business strategy is made for the smooth running of business over a long period. Plans are generally for short term since it sets short and midterm goals but the strategies go long term since it generally sets lifetime goals for the company (Blackburn, Hart and Wainwright 2013). For example: if the plan of the business is to sustain in the long run then the business strategy for that might be innovation.
Example of Business Models of Uber and Amazon:
· Uber business model
Currently, Uber is not just a app providing cab services. It has expanded its operation to Uber eats, which is an app for food on request and Uber Freight. If Uber's centre business of ridesharing is considered then its business model can be analyzed. The mode of operation of Uber is to use its app to establish a connection between a traveler who need a ride with a driver who can serve them. Traveler shows the interest, driver responds to that interest and Uber works as a mediator between these two parties so that the whole operation can be handled smoothly.
Through its model, Uber has the option to give solid offers for both the parties, travellers and drivers. Through this business model, the company does not have to own every cab but can just work as a connection between local traveler and driver and can charge its fees. The cabs offered by Uber also vary from small car to sedan to deluxe car which means that it try to attract all kinds of customers (Smith 2016).
For its other businesses, Uber eats as well it works as a connection between the restaurants and the potential customers and make the delivery of the food at drop step.
· Amazon business model
The business model of Amazon is highly diversified since it draws its revenue from online stores, physical stores, advertisement, video streaming services, subscription services and artificial intelligence devices. But its core business is online retail but highest profit margin is on services provided. For the video streaming service, people mostly take the prime subscription with additional feature of free delivery of every product. Such subscription helps to retain loyal customers. Its global expansion is adding to its business profits.
The original plan of the CEO of the company, Jeff Bezos was to incur low cost to give products and services at low price, to select the sellers accordingly, to provide high experience for the customers and ultimately bringing more customers improving the traffic and this increasing the profit.
The customer service provide by Amazon after sell is impressive and this way it tries to maintain a co-ordination among the company, suppliers and the customers (Ritala, Golnam and Wegmann 2014). So, the business model of Amazon is to sell more products at low cost to earn high profit but with low profit margin on each of the products.
2. A business strategy generally sets the goals and the tactics is being used to find the way to achieve those goals. Strategy just sets the direction to achieve a goal where as tactics are the activities which are being used by a company to follow that direction (Casadesus-Masanell and Ricart 2010). Tactics also help in handling difficult situations which are being faced while achieving goal.
Cost leadership and differentiation are two types of business strategies, which will be used for discussions and its advantages and disadvantages will be analyzed.
· Cost Leadership:
In this strategy, the business organizations lower cost of operation in order to provide the goods and services at lower cost and thus to gain competitive advantage. This strategy is being used to pose as the cheapest provider of certain goods and services and thus to attract a lot of customers (Kurt and Zehir 2016). Amazon uses this kind of business model.
The advantages of cost leadership...