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Strategies Pursued by Coca-Cola          2
STRATEGIES PURSUED BY COCA-COLA
Table of Contents
Strategies Pursued by Coca-Cola    3
References    7
Strategies Pursued by Coca-Cola
The strategies pursued by Coca-Cola as effectively collected from the website are as follows:
Global Market Expansion
Coca-Cola strategy of global market expansion involves aggressively entering new markets and expanding in footprint across different countries and regions. This approach is driven by the goal of increasing market share, sales, and revenue in areas where the company may not have significant presence. Coca-Cola leverages its strong brand recognition and extensive distribution network to facilitate this expansion.
Pros
· Expanding into new markets can lead to substantial revenue growth. This is especially true in emerging economies with a rising middle class and increased consumer spending.
· Global expansion helps Coca-Cola reduce its reliance on any single market, making it less vulnerable to economic downturns or market specific challenges.
· Because globally recognized brand often gives it a competitive advantage when entering new markets. Consumers are more likely to trust and purchase products from a well-known brand. 
· As Coca-Cola expands its operations globally, it achieves economies of scale in production and distribution, potentially reducing per unit costs.
Cons
· Each market has its unique set of challenges, including cultural differences, regulatory requirements, and local competition. Coca-Cola mass navigate these complexities.
· Establishing efficient supply chains and distribution networks across borders can be complex, costly and time consuming.
· Coca-Cola may need to adapt its product offerings...