Should be according to attached file

Strategic Analysis
Strategic Analysis
Strategic Analysis
Strategic Analysis    January 17    2019    
    
Contents
PART 1 (External analysis)    2
Business background    2
What industry is it?    2
General environment analysis    3
4. The industry environment    4
Competitive environment    6
What capabilities do the relevant firms have?    6
What strategies do they follow?    6
What threats do they represent?    7
Opportunities and threats    7
Opportunities    7
Threats    7
PART 2 (Internal analysis and proposal)    8
The firm’s resources, tangible and intangible    8
Capabilities identification    8
Core competency analysis    9
Does it provide significant value?    9
Does it allow increasing or dominating market share?    10
Is it difficult for competitors to imitate?    10
4) Does it provide competitive advantage?    10
Propose a suitable information system solution that meets the chosen company needs    10
Evaluate the proposed system and provide your recommendations    11
Conclusion    11
PART 1 (External analysis)
Business background
Telstra is one of the fastest growing telecommunications companies in Australia's target market. Telstra was founded on 12 June 1975 and is headquartered in Melbourne, Australia. Telstra provides a broad range of telecommunications services to its customers and is committed to providing the high quality service to increase customer reliability. It occupies almost 9.3 million services (Kotler et al., 2015). The company is committed to providing the highest quality telecommunications services. Telstra has expanded its large-scale operations around the world to capture different market segments.
What industry is it?
Telstra is leading telecommunications and Media Company in Australia, founded in 1975, through the separation of telecommunications and postal services. After the passage of the new Telecommunications Act in 1975, it was discovered that the Act established two statutory bodies, the Australian Telecommunications Commission plus the Australian Postal Commission. The company is headquartered in Australia. In Australia, market companies provide 3.4 million retailing fixed broadband, 17.2 million mobile services as well as 7 million fixed voice services to their customers. Chief Financial Officer is Warwick Bray and Andy Penn is Chief Executive Officer (Galliers & Leidner, 2014). The organization employs more than 36,000 employees. The origins of Telstra can be traced back to 1901, when the federal government established the General Post Office to manage all postal services and domestic calls. Telecommunication services are provided in Australia; the company launched its first mobile network, a public mobile phone system.
General environment analysis
Political factors - Political factors significantly influence the execution of any company's business processes, so it is more important to effectively identify these factors. Factors such as the new tax imposed by the Australian government have had a major impact on the implementation of the organization's business practices. Changes in new trade policies and the serious impact of fiscal policies will affect Telstra's strategic business processes in relevant market segments.
Economic factors – Economic factor reveals the ideal economic performance of whole country as well as is considered to be an important for the effective implementation of the trade practices. Rise in inflation will have a huge impact on the Telstra. In addition, it is important to comprehend the needs of clients to maintain an ideal balance between supply and demand.
Social factors - There are a number of factors, like demographics, demographic analysis, cultural trends, and other normative determinants that need to be identified because it can bring unnecessary changes in the company's business processes (Yadav, 2014).
Technical Factors - The use of technology is critical because it provides companies with a competitive advantage over other competitors, but needs to implement change within Telstra based on market segmentation trends.
Legal factors – This factors consists both externally and internally. Certain government laws sometimes create problems for companies selling their own products, so it is important that Telstra recognizes these factors and develops effective strategies to increase the company's productivity and profitability (Simon & LaCava, 2014).
Environmental factors – Factors such as weather, geographical location and global changes in climatic conditions that could have a significant impact on Telstra's network. Therefore, it is very important for companies to improve their services to gain a competitive advantage.
Global - In order to better look into Asian opportunities, CSIRO's recent research predicts that Asian middle-class will almost grow from 30% of a global total in 2010 and to 70% in 2030 (Picard, 2014). Similarly, OECD research predicts that the share of Asian middle-class consumption will increase by more than 2.5 times during the same period.
Demographics - Demographic studies show that the Australian population is aging and about 20% report disability. Telstra recognizes that as they get older, they are more prone to deterioration in vision, hearing, flexibility and mobility; to help these people, Telstra is promoting services that may help simplify the use of communication technology.
4. The industry environment
    Bargaining power of customers
    This shows that if the customer has multiple choices, then the power is still in the hands of the consumer. Customers can have a huge impact on the company's percentage of sales for all customers using the service. Therefore, Telstra needs to develop effective strategies to achieve the desired upgrade of its telecom business processes.
    Bargaining power of suppliers
    If the company provides quality service, then the supplier will have the power because they provide the raw materials needed to execute the business process. Telstra retains the supplier's authority as it is committed to providing the highest quality network services to meet the needs of its customers (Kotler et al., 2015).
    Intensity of...