Service: Several requirements address the equity of service in Madison. All cab companies in Madison are required to provide service 24 hours a day, 7 days a week (24/7 rule), and they must serve all...

Service: Several requirements address the equity of service in Madison. All cab companies in Madison are required to provide service 24 hours a day, 7 days a week (24/7 rule), and they must serve all parts of the city. No taxi can refuse service to a customer traveling within the city limits. These regulations are intended to ensure that consumers are able to receive taxi service at any time, and they prohibit drivers and companies from discriminating against certain areas of the city. At the same time, these regulations, especially the 24/7 rule, prevent single drivers from operating single-cab companies in Madison.