Self-Study Guide BSBMKG609 Develop a marketing plan About this document This document is to be used as a self-study guide at home in your own time to complement the learning that you are doing in...

Self-Study Guide BSBMKG609 Develop a marketing plan About this document This document is to be used as a self-study guide at home in your own time to complement the learning that you are doing in class time. It is a requirement of your course that you complete the activities in this guide and you need to take your notes / completed activities to class. If you are unsure about anything, talk to your trainer / assessor. Self-Study Guide Unit code and title BSBMKG609 Develop a marketing plan Instructions You are to complete each of the self-study tasks below. Each activity is a mandatory part of your study. After completing each of the tasks, tick the box below to show that you have completed the activity. Complete the work into a Word document and then save your work for submission to your trainer and assessor or for discussion during class time. Topic 1: Devise marketing strategies Type of activity Task Expected time Completed Video Watch the following video: https://www.ted.com/talks/seth_godin_on_sliced_bread (16:59) Write notes for class: · What are your key takeaways from the video? · What did you find inspiring? · What did you agree with? · Is there anything you disagree with? Explain. · Has this video prompted you to think differently? 1 hour Further reading Read the following article: https://foundr.com/marketing-strategy/ · How can a business identify its target market? · Why is it important for businesses to research their competitors? · Name and explain the different channels that can be used for marketing/advertising? 2 hours Research Research the importance of knowing who your competitors are. Explain why it is good for a business to have competitors. Research the benefits of marketing and why it is necessary to review its performance. 1 hour Reflection Reflect on the following: · Information learned in class this week · Areas you find enjoyable · Areas you find challenging (must be at least one challenge) · For at least one challenge identify a resource (reading or video) to help you to overcome the challenge · Discuss your main learnings from the resource and how it has benefited you / helped you to overcome that challenge · The assessments that you need to complete for this unit. Start thinking about how you will prepare for this and the time management skills needed. Complete planning as necessary. 2 hours Topic 2: Plan marketing tactics Type of activity Task Expected time Completed Video Watch the following video: https://www.ted.com/talks/siddharth_lal_lessons_from_a_life_in_digital_marketing Write notes for class: · What are your key takeaways from the video? · What did you find inspiring? · What did you agree with? · Is there anything you disagree with? Explain. · Has this video prompted you to think differently? 1 hour Further reading Read the following article: https://www.getsmarter.com/blog/market-trends/10-marketing-tactics-every-brand-should-use/ · What are three marketing factors that you can influence to increase revenue growth? · Name the four benefits of an integrated digital marketing strategy? · What are some of the multimarket channels that could be used to help a business achieve its marketing goals? 2 hours Research Research what types of marketing are against the law. Research which products and services have restrictions on with regards to marketing and advertisement. 1 hour Reflection Reflect on the following: · Information learned in class this week · Areas you find enjoyable · Areas you find challenging (must be at least one challenge) · For at least one challenge identify a resource (reading or video) to help you to overcome the challenge · Discuss your main learnings from the resource and how it has benefited you / helped you to overcome that challenge · The assessments that you need to complete for this unit. Start thinking about how you will prepare for this and the time management skills needed. Complete planning as necessary. 2 hours Topic 3: Marketing Plan Development Type of activity Task Expected time Completed Video Watch the following video: https://www.ted.com/talks/josh_luber_why_sneakers_are_a_great_investment#t-492943 Write notes for class: · What are your key takeaways from the video? · What did you find inspiring? · What did you agree with? · Is there anything you disagree with? Explain. · Has this video prompted you to think differently? 1 hour Further reading Read the following article: https://pestleanalysis.com/what-is-marketing-analysis/ · What is the definition of marketing analysis? · What factors are included in marketing analysis? · Name the 7 dimensions of marketing analysis? 2 hours Research Research the 8 P’s of marketing and their definitions. Research the importance of marketing strategy. Take notes for discussion in class. 1 hour Reflection Reflect on the following: · Information learned in class this week · Areas you find enjoyable · Areas you find challenging (must be at least one challenge) · For at least one challenge identify a resource (reading or video) to help you to overcome the challenge · Discuss your main learnings from the resource and how it has benefited you / helped you to overcome that challenge · The assessments that you need to complete for this unit. Start thinking about how you will prepare for this and the time management skills needed. Complete planning as necessary. 2 hours WSC V1.0 09-2020 (Review 10-2021) RTOWORKS Quality Solutions BSBMKG609 Develop a marketing plan Self-Study Guide 2 of 52 Student Assessment Tasks BSBMKG609 Develop a marketing plan Wall Street College Pty Ltd ABN No: 42 606 344 905 RTO No: 41294 CRICOS Provider No.: 03601F Melbourne: Level 4, 20 Queen St, Melbourne, VIC 3000 Phone: +61 3 9629 4770 Email: [email protected] Hobart: Level 2, 27 Elizabeth St, Hobart, TAS 7000 Phone: +61 3 8648 8556 Email: [email protected] BSBWRT301 Write simple documents Student Assessment Tasks WSC V1.0 09-2020 (Review 10-2021) RTOWORKS Quality Solutions BSBMKG609 Develop a marketing plan Student Assessment tasks 2 of 52 © 2020 RTO WorksPage 1 Contents Assessment information3 Assessment instructions4 Student assessment agreement6 Assessment Task 1 Cover Sheet7 Assessment Task 1: Written questions8 Assessment Task 1 Instructions as provided to students10 Assessment Task 1 Checklist12 Assessment Task 2: Marketing plan research project14 Assessment Task 2 Instructions as provided to students15 Assessment Task 2 Checklist20 Assessment Task 3: Marketing plan development and presentation project22 Assessment Task 3 Instructions as provided to students24 Assessment Task 3 Checklist26 Final results record28 Assessment information The assessment tasks for BSBMKG609 Develop a marketing plan are included in this Student Assessment Tasks booklet and outlined in the assessment plan below. To be assessed as competent for this unit, you must complete all of the assessment tasks satisfactorily. Assessment plan Assessment Task Overview Written questions You must correctly answer all questions. Marketing plan research project You must conduct research and then develop a Marketing Plan Briefing Report. Marketing plan development and presentation project You must develop a Marketing Plan and present it to the management team. Assessment preparation Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for clarification if you have any questions. When you have read and understood this unit’s assessment tasks, print out the Student Assessment Agreement. Fill it out, sign it and hand it to your assessor, who will countersign it and keep it on file. Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you. Assessment appeals If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s assessment appeals process. You have the right to appeal the outcome of assessment decisions if you feel you have been dealt with unfairly or have other appropriate grounds for an appeal. Assessment instructions Each assessment task in this booklet consists of the following: Assessment Task Cover Sheet This must be filled out, signed and submitted with your assessment responses. If you are submitting hardcopy, the Assessment Task Cover Sheet should be the first page of each task’s submission. If you are submitting electronically, print out the Assessment Task Cover Sheet, fill it out, sign it and then scan and submit the file. The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your assessor will include written feedback on the Assessment Task Cover Sheet giving reasons why. Your assessor will also discuss this verbally with you and provide advice on reassessment opportunities as per your RTO’s reassessment policy. Depending on the task, this may include resubmitting incorrect answers to questions (such as written questions and case studies) resubmitting part or all of a project, depending on how the error impacts on the total outcome of the task redoing a role play after being provided with appropriate feedback about your performance being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily completed the first time, after being provided with appropriate feedback. Assessment task information This gives you: a summary of the assessment task information on the resources to be used submission requirements resubmission opportunities if required. Assessment task instructions This includes questions you will need to answer or tasks that you need to complete. Your answers must be typed using software as indicated in the assessment task Instructions. Copy and paste each task’s instructions into a new document and use this as the basis for your assessment task submission. Include this document’s header and footer. If you are submitting electronically, give the document a file name that includes the information as indicated in the section called ‘Naming electronic documents’ (see below). Naming electronic documents It is important that you name the documents that you create for this Assessment Task in a logical manner. Each should include: Course identification code Assessment Task number Document title (if appropriate) Student name Date it was created For example, BSBMKG609 AT2 Marketing Plan Briefing Report Joan Smith 20/10/20. Icons Icons are used in task instructions to indicate three of the common stages within the task. This icon indicates that you will need to meet with your assessor (and possibly other students) to complete a meeting or role play. This icon indicates that you will need to communicate via email or send documents to via email. This icon indicates that you will need to submit an item of evidence. This icon indicates all other stages during the task, which may include research, developing documents, brainstorming ideas and so on. Additional resources You will be provided with the following resources before you begin each assessment task. Assessment Task 2: · Marketing Plan Briefing Report Template Assessment Task 3: · Marketing Plan Template Checklist This will be used by your assessor to mark your assessment. Read through this checklist as part of your preparation before beginning the assessment task. It will give you a good idea of what your assessor will be looking for when marking your responses or observing your performance. Student assessment agreement Make sure you read through the assessments in this booklet before you fill out and sign the agreement below. If there is anything that you are unsure of, consult your assessor prior to signing this agreement. Have you read