Select one major organization of your choice for you final project In this project, you will report your analysis of one organization. Please address the following points in your report. Review and...

Wal-Mart
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1. Introduction
Wal-Mart, world’s largest public corporation and a top Fortune 500 company started its
operations in 1969. The founder of the company Sam Walton started Wal-Mart with an idea of
retailing at low prices. Wal-Mart has its headquarters in Bentonville, Arkansas. Employee
strength of Wal-Mart is 2 million globally. It is the largest private recruiter of US with more than
1.4 million employees (Rigby, & Haas, D 2004). The objective of this assignment is to identify
Wal-Mart’s vision and mission and assesses whether the company is following its mission and
vision. Thereon it moves on to analyze the competitive position of Wal-Mart, internal analysis of
the company and its market development strategy. In the end based on the present strategies of
the company, recommendations are made on the corporate strategy that the company should
adapt for the next five years of operations.
2. Vision and mission of Wal-Mart
Vision: The vision of Wal-Mart is to become the worldwide leader in retailing.
Mission: "Wal-Mart’s mission is to help people save money so they can live better."
(Wal-Mart, 2012). Wal-Mart has always focused on making a difference for the customers
through retailing. Wal-Mart had shifted in mission from “just saving money” to “saving money
to live better”. This reflects that Wal-Mart strategy is focused on making a difference to the
customer by saving their money so that they can live a better life. The impact of this change is
positive. This strategy conveys an optimistic message that customers can depend on Wal-Mart
for their retail purchase needs as the pricing strategy help customers to grow up the economic
ladder by saving money. This proposition boosts the morale of the employees and suppliers as
they take pride in their work as they are working with a company that is trying to improve lives
of millions of people. Through its present mission statement Wal-Mart aims at building the Next
Generation Wal-Mart.
2.1 Alignment of the organization’s strategic goals to the company’s mission and vision
Wal-Mart operates on low cost high volume strategy. Its objective is discount retailing.
The strategy aims to satisfy its customer’s needs to save money by offering them merchandise at
low price. To fulfill the mission, the strategic goals of Wal-Mart are to lower costs, increase
volume and customer satisfaction. The excellent supply chain management and distribution
network of Wal-Mart gives it the competitive advantage of lower operational costs (Rigby, &
Haas, D 2004). The supply chain integration of Wal-Mart has been the most crucial success
factor of Wal-Mart to have low-cost advantage. Lower price of merchandise along with lower
costs results in higher sales volumes and thus Wal-Mart captures larger market share (Thomas &
Autumn, 2008). Though Wal-Mart operates through a self service model, lower prices and
reasonable customer service leads to customer satisfaction.
3. Competitive analysis of Wal-Mart: Porter five forces...