Select, develop, and analyze two mini case studies. The purpose of this project is to identify a...

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Select, develop, and analyze two mini case studies. The purpose of this project is to identify a successful strategy and compare and contrast it with an unsuccessful strategy, with the aim of identifying critical success factors (CSFs). You may select two strategies developed in the same company or from entirely different companies—or, indeed, different industries.

Case studies are used extensively in teaching business. Typically students perform an analysis on a case study prepared by an author or the professor—in this instance, the student is the author of the cases. The case study research strategy provides the opportunity to develop an in-depth understanding of an organization or event—data can be collected from multiple sources (for example, company websites, interviews, or published articles).

Please select two examples that reflect success and failure—collect data from multiple sources and develop two mini case studies of 500 words in length. Perform a cross-case analysis by comparing and contrasting the case studies on points of parity and points of difference. This should entail developing a framework, similar to many of the frameworks presented in class (e.g., SWOT or Five Forces) and analyzing the key data in your case studies. The analysis should be presented after your case studies and should be followed by a brief concluding statement and references in APA format.

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Course Project: Development and Analysis of Two Mini Case Studies HYPERLINK "http://vizedhtmlcontent.next.ecollege.com/%28NEXT%282721321595%29%29/Main/CourseMode/VizedHtmlView/RenderVizedHtmlView.ed?courseItemSubId=244620339&courseItemType=CourseContentItem&" \l "1" Objectives | HYPERLINK "http://vizedhtmlcontent.next.ecollege.com/%28NEXT%282721321595%29%29/Main/CourseMode/VizedHtmlView/RenderVizedHtmlView.ed?courseItemSubId=244620339&courseItemType=CourseContentItem&" \l "2" Guidelines | HYPERLINK "http://vizedhtmlcontent.next.ecollege.com/%28NEXT%282721321595%29%29/Main/CourseMode/VizedHtmlView/RenderVizedHtmlView.ed?courseItemSubId=244620339&courseItemType=CourseContentItem&" \l "3" Grading Rubrics | HYPERLINK "http://vizedhtmlcontent.next.ecollege.com/%28NEXT%282721321595%29%29/Main/CourseMode/VizedHtmlView/RenderVizedHtmlView.ed?courseItemSubId=244620339&courseItemType=CourseContentItem&" \l "4" Best Practices ObjectivesSelect, develop, and analyze two mini case studies. The purpose of this project is to identify a successful strategy and compare and contrast it with an unsuccessful strategy, with the aim of identifying critical success factors (CSFs). You may select two strategies developed in the same company or from entirely different companies—or, indeed, different industries. Case studies are used extensively in teaching business. Typically students perform an analysis on a case study prepared by an author or the professor—in this instance, the student is the author of the cases. The case study research strategy provides the opportunity to develop an in-depth understanding of an organization or event—data can be collected from multiple sources (for example, company websites, interviews, or published articles). Please select two examples that reflect success and failure—collect data from multiple sources and develop two mini case studies of 500 words in length. Perform a cross-case analysis by comparing and contrasting the case...

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Running Head: DEVELOPMENT AND ANALYSIS OF TWO MINI CASE STUDIES
Running Head: DEVELOPMENT AND ANALYSIS OF TWO MINI CASE STUDIES
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DEVELOPMENT AND ANALYSIS OF TWO MINI CASE STUDIES
Development and Analysis of Two Mini Case Studies
Mini Case I (Success)
Customer Driven Marketing Strategy for Nokia’s Mobile phone
Company/ Website/ Industry
Nokia Corporation, http://www.nokia.com, Telecommunication Industry
Background
Nokia is ranked as one of the largest cell phones companies in the world, offering mobile devices and networks to around the world. Additionally, the company provides services and equipments for communications networks by use of Nokia Siemens Networks, a joint enterprise between Siemens and Nokia. Current CEO of the company is Stephen Elop, a Canadian citizen. For the last financial year, total sales in the company were recorded at $ 40.99 billion, a figure termed comparatively competitive. Some of the major key events in the history of Nokia include the development of a Facebook page known as Nokia Facebook page, which it uses to advertise its products. In addition, the company merged with Siemens in 2007, a factor that increased its product sales. In general, Nokia has been recording a starling performance in its business transactions since time in memorial. Fluctuations in its business sales are rare, a factor that has enabled it remain in its leading position (“Company Spotlight: Nokia,” 2008, pp. 1-2).
The company employs a certain customer driven marketing strategy in selling its products. In its customer driven marketing strategy, Nokia segments potential markets in accordance to their economic conditions, a factor that enables it target more customers as much as it can. This strategy has seen Nokia launch a variety of mobile phones in varied markets at different prices, securing a competitive position in the business environment. It is with no doubt to assert that the strategy has and is still successful and can be recommended for other organizations, which aspire to be successful in the near future. This case analysis examines the success of customer driven marketing strategy by studying contributing factors such as market penetration, market development, product development, and diversification (“Company Spotlight: Nokia,” 2008, pp. 1-2).
SWOT Analysis
Strengths
Nokia is the largest cellular company in the world, covering almost 50 countries globally. The company enjoys a substantial market share of 31% in the world markets. The company has a wide range of prices for its products, meeting the demands of different individuals across all income levels. In addition, the company’s products are more user-friendly (“Nokia Corporation,” 2008, p. 5).
Weaknesses
Most of the company’s products are concentrated in developed countries as opposed to developing nations. Additionally, product prices are relatively higher in Nokia Company contrasted with its competitors such as Motorola and Sony Eriksson (“Nokia Corporation,” 2008, p. 5).
Opportunities
The company has promotions, which have increased mobile phone sales in all its areas of coverage. Besides, the company has some innovations, which it uses on its products, boosting their appearance, hence sales (“DATAMONITOR: Nokia Corporation,” 2010, p. 5).
Threats
Stiff competition from other competitors like Motorola, and Sony Eriksson remain a hindrance to the company in its dream of securing a leading position in the market place (“DATAMONITOR: Nokia Corporation,” 2010, p. 5).

Select, develop, and analyze two mini case studies. The purpose of this project is to identify a successful strategy and compare and contrast it with an unsuccessful strategy, with the aim of...

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